Uncommon characters in Facebook Ad copy? (4)
Every once in a while I will notice an ad like this. They always point towards offers that would otherwise be considered a no-go by Facebook. So what exactly does that say about the approval process? How does something like that skid by a manual approval? I can see how cloaking works to promote more questionable stuff, but I don't see how you would slip something passed a manual approval process like that. Judging by the augmented words int he copy it's clear that they are avoiding certain known red flags in my eyes. So would that indicate that campaign approval is not necessarily a manual process? Are there more details on how exactly this method of promotion is executed here? I'm assuming that by avoiding specific flags, the ads are auto-approved, whereas using the words with common characters would probably trigger a manual review?
These are called accents, they are just different characters from foreign languages. The reason that these are used isn't for the manual review process, but to bypass certain automatic filters such as Dr Oz, Oprah, Weight Loss, Fat, Diet, etc. FB has certain flag keywords that will automatically trigger red flags if seen in an ad, and using accents bypasses these filters, for now anyways. Ads generally aren't auto approved unless it is from a white-listed ads account, in which case the approval process is a bit more automated yes. That's to the best of my knowledge and testing/experience anyways. I typically find that account quality also plays a big role in ad approval times and longevity. For example, Indian accounts really seem to get banned a lot quicker than US accounts because of the process used for creation. In short, what you said in your post is pretty accurate. This ad is obviously a dick pill ad, so he's avoiding some manual filters by adding accents to the word secret, which is more than likely a trigger word.
Hope this helps.
See them a lot as well... as Akori said, part sneaking ads through part grabbing user attention due to looking 'out of place'
Maybe these ads are being pulled in through RTB networks that use Facebook exchange.
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