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Adult campaign, cant get profitable (9)

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Hey all. So I've been running adult in Italy, traffic source Traffic Junky. My campaign is in the red and I can't seem to get it profitable. I have the stats below and I am just unsure what I should do to get it in the green. This campaign has me stressed out and I feel like I am hitting a wall.

Right now I am running my offer with 4 banners and 1 lander. I am being paid out $2.10 per lead. My daily spending cap all together is 200$. The stats I have below are from 02/21 - 3/04. As I was reading the stats I noticed that there was a spot that gives me a bunch of conversions, but have a horrible ctr. And then I have a spot that has a pretty good ctr but it is not getting conversions. And I cant seem to figure out the reason for that.

Here's the data I gathered....

banner 1

Website 1 Top Right Square
-8 conversions ($16.80)
-119,078 impressions
-144 clicks
-CTR 0.12
-CPM 0.15
-$17.98 cost
-CPC 0.12
-ROI (-$1.18)

Website 1 Video A
-2 conversions ($4.20)
-54,776 impressions
-179 clicks
-CTR 0.33
-CPM 0.15
-$8.27 cost
-CPC 0.05
-ROI (-$4.07)

Website 2 Video A
-4 conversions ($8.40)
-104,215 impressions
-278 clicks
-CTR 0.23
-CPM 0.08
-$8.35 cost
-CPC 0.03
-ROI +$0.05

Website 3 Video B
-1 conversion ($2.10)
-29,492 impressions
-69 clicks
-CTR 0.23
-CPM 0.07
-$2.07 cost
-CPC 0.03
-ROI +$0.03

banner 2

Website 1 Top Right Square
-2 conversions ($4.20)
-118,911 impressions
-104 clicks
-CTR 0.08
-CPM 0.15
-$6.06 cost
-CPC 0.07
-ROI (-$1.86)

Website 1 Video A
-4 conversions ($8.40)
-74,319 impressions
-160 clicks
-CTR 0.22
-CPM 0.15
-$11.22 cost
-CPC 0.07
-ROI (-$2.82)

Website 1 Video B
-4 conversions ($8.20)
-142,110 impressions
-216 clicks
-CTR 0.13
-CPM 0.15
-$21.44 cost
-CPC 0.10
-ROI (-$13.24)

Website 2 Video B
-2 conversions ($2.10)
-94,629 impressions
-132 clicks
-CTR 0.14
-CPM 0.08
-$7.56 cost
-CPC 0.06
-ROI (-$5.46)

banner 3

Website 4 Video B
-1 conversion ($2.10)
-31,691 impressions
-48 clicks
-CTR 0.15
-CPM 0.07
-$2.22 cost
-CPC 0.05
-ROI (-$0.12)

banner 4

Website 4 Video B
-6 conversions ($12.60)
-145,722 impressions
-512 clicks
-CTR 0.33
-CPM 0.07
-$10.20 cost
-CPC 0.02
-ROI +$2.40

Website 3 Top Right Square
-2 conversions ($4.20)
-39,074 impressions
-49 clicks
-CTR 0.15
-CPm 0.07
-$2.73 cost
-CPC 0.06
-ROI +$1.47

Website 3 Video B
-3 conversions ($6.30)
-29,809 impressions
-70 clicks
-CTR 0.22
-CPM 0.07
-$2.09 cost
-CPC 0.03
-ROI +$4.21


Please help, I honestly feel like giving up

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Well, if you are not hitting the green yet, I would advise you to pick 1 site and focus on it until you can make it profitable. Seems like you are focusing on too many placements at one.

Next thing, you should be testing at least 10 banners on your campaign. 4 banners just can't tell.

Keep us posted on how it goes!

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Thanks kokofai, your input is definitely valued, however I think focusing on 1 site at a time isn't the best idea. Not only is it time consuming, but putting all that money and effort in one site wont guarantee that I could make it profitable. In my opinion, by testing a few sites I can filter out which is working and which isn't is the best idea.

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You feel like giving up, because you are frustrating that you can't understand the data, you have trouble understanding the data because there is too many factors going on.

It might take longer but it will be better as a learning process if you stick to one or two.

I'd say stick with website 1 top and website 4 video b.

You need to treat them as different campaigns though.

Each site has a different make up of traffic. Users will be in different mindsets and looking for different things.

You need to spit test a lot more banners than 4 in adult.

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Like Mr. Green said each site may act differently to each ad. I'd suggest start with 1 placement and 1 site. You need to test way more than 4 banners. Test multiple banners and multiple lps. Testing multiple sites and placements at the same time is what high level people do when they develop the skill set and experience to handle it. I tried with multiple sites before and it was overwhelming for me. I started improving myself once I focused on just 1 site and 1 placement that has enough volume. You aren't even spending enough to test your banners and lp. So your budget is scattered around. You have to spend a lot more than that to get significant data.

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So basically, the way to go around it should be:

1 site + 1 placement
~12 banners
~3 landing pages

Are these good ratios? And what would be a good daily budget?

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From reading a bunch of threads, yes. However, you don't want to stop there. You always want to be testing more banners and more landers. Test, test and test some more. When you are buying CPM the key to the game is to get your CTR as high as possible. To get a high banner CTR you want to stand out..DON'T RIP!- Make your own banners. By getting your banner CTR high you end up paying less for your CPC, and that is key when you want to spend more in advertising.

Also, I read that if you're not spending less than 100$ a day you wont get the valuable data needed...I learned that the hard way.

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Correct - at least 12 banners to start and then more as you start eliminating banners that aren't working.

You'll often go through a lot of banners.

Daily budget: whatever you can afford that gets you enough useful data. Check out sections 7, 10 and 11 of the Getting Started Guide to get an idea of how much data you need to make good decisions.

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Thanks Signor Green, I think I am going to go with that. Stick with one site and one spot until I get it profitable and then buy traffic directly from the site. And then repeat. I am thinking of using these traffic sources only to test what placements are working and then once I figure out whats converting I'll do a direct buy.

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