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35 MILLION HQ GETTY IMAGES now available WITHOUT WATERMARK (14)


03-05-2014 11:42 PM #1 cmdeal (Veteran Member)
35 MILLION HQ GETTY IMAGES now available WITHOUT WATERMARK

I don't think these guys realise what they have just done. This + COMMAND SHIFT F4 on Mac or CTRL PRINT SCR on a PC + mozjpeg ... I can imagine affiliate marketers are going to have a field day.

The world's largest photo service just made its pictures free to use

Excerpted from http://www.theverge.com/2014/3/5/547...es-free-to-use

If you go to the Getty Images website, you'll see millions of images, all watermarked. There are more than a hundred years of photography here, from FDR on the campaign trail to last Sunday's Oscars, all stamped with the same transparent square placard reminding you that you don't own the rights. If you want Getty to take off the watermark, you had to pay for it.

Starting now, that's going to change.

Getty Images is dropping the watermark for the bulk of its collection, in exchange for an open-embed program that will let users drop in any image they want, as long as the service gets to append a footer at the bottom of the picture with a credit and link to the licensing page. For a small-scale Wordpress blog with no photo budget, this looks an awful lot like free stock imagery.

It's a real risk for the company, since it's easy to screenshot the new versions if you want to snag an unlicensed version. But according to Craig Peters, a business development exec at Getty Images, that ship sailed long ago. "Look, if you want to get a Getty image today, you can find it without a watermark very simply," he says. "The way you do that is you go to one of our customer sites and you right-click. Or you go to Google Image search or Bing Image Search and you get it there. And that's what's happening… Our content was everywhere already."


03-06-2014 12:00 AM #2 zeno (Administrator)

That's great - now we can skip the extra steps of le'google.


03-06-2014 12:06 AM #3 maynzie (Moderator)

dayum chur the share


03-06-2014 05:27 AM #4 bennelong (Member)

wow what a goldmine! Thanks for the tip cmdeal!


03-06-2014 11:02 AM #5 equadox (Member)

Sweet! I love the business approach they take on this. The only way to fight piracy is by not trying to prevent it!
And honestly, how many AM's care about picture copyrights anyway... to Photoshop away a watermark is the easiest thing to do.


03-06-2014 11:36 AM #6 dario (Member)

Does it mean I can place their awesome images on my LPs without thinking twice ??


03-06-2014 11:51 AM #7 caurmen (Administrator)

Wow. Seriously, WOW. This is absolutely incredible. Thanks for the share.

I shall check the legal small print and see if I can get a guide to using these for campaigns written asap.


03-06-2014 02:52 PM #8 cmdeal (Veteran Member)

Quote Originally Posted by equadox View Post
Sweet! I love the business approach they take on this. The only way to fight piracy is by not trying to prevent it!
Actually, I think this is a pretty foolish strategy for them -- one which they have not fully thought through.

This would be akin to Amazon or Apple allowing people to download for free (as a sample) not just the first chapter of an eBook ... BUT the entire eBook.

eBooks and music face rampant piracy, but the way that Apple and Amazon have fought back is by creating a pricing structure and enhancing convenience so that piracy is much less attractive on a relative basis.

In this case, however, instead of creating a more attractive pricing structure and enhancing convenience, Getty just significantly lowered the barriers to piracy of their own images.


03-06-2014 11:48 PM #9 zeno (Administrator)

IMO the best way to fight piracy is to lower the costs to the consumer by increasing distribution efficiency, changing pricing standards, etc. Just look at Spotify and Steam for example. I pay for Spotify premium because instead of spending $20 for an album I can have every single song I want for $10/month. It's an easy recurring bill. Look at Steam - games are much cheaper, no reproduction costs, instant purchase and fast download through a CDN, all linked to your account so no need to ever cart around original installation media. It's social - you have friends, a slick and fast overlay, easy to jump in and out of friends games, matchmaking is tied in, etc.

GettyImages could take a similar approach: $10/month for full watermark removal and access to all images. No need for crediting on sites. Higher pricing required for corporate uses or >2000 images a month or something. I agree that opening the floodgates was not the smartest move.


03-07-2014 08:46 AM #10 craigm (Veteran Member)

If shutterstock is anything to go by(199 euro a month) I don't think affs would go down that route if getty used that pricing model


03-07-2014 10:37 AM #11 zeno (Administrator)

Not for $199/month that's for sure.


03-07-2014 06:13 PM #12 caurmen (Administrator)

Some bad news on this if you're wanting to use these Getty images in a legit way: their Embed terms of use prohibit any commercial usage, specifically including advertising:

Embedded Getty Images Content may not be used: (a) for any commercial purpose (for example, in advertising, promotions or merchandising)
To be honest, those Terms of Use give me the fear even for use on blogs or similar - "for any commercial purpose" is hella broad. Even if you're thinking of using the Embed on an SEO site or similar, I'd Call Saul first...

Incidentally, on a side note - I've actually subscribed to some stock photography sites in the past for affiliate purposes and found them worth the cost. There's lots of very good imagery on there if you're in a "launching tons of campaigns" phase.


03-07-2014 08:10 PM #13 hankqny (Member)

If they remove the watermarks and the images are not for commercial use, aren't more affiliates gonna use them unknowingly and illegally? Seems to me like opening a can of worms.


03-07-2014 09:45 PM #14 stackman (Administrator)

Pretty big move, not a fan of their images for the most part though (for affiliate marketing). They have too much of a "stock" feel to it,


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