Can someone please define ANGLEs like im a 12 year old? (14)
Hello,
I already have a hint on what angles mean... by reading around...
and also reading this entire thread:
http://stmforum.com/forum/showthread...gnoring-angles!
anyway...
I am trying to come up a new angle on a campaign or my old campaign that didn't work...
but I am having trouble on what to do...
Can someone please define angle?
Does angle need to start from the adimage/adcopy then goes to lander only?
or does it also need to go into the offer?
For example:
the ad is telling about meeting a girl...
then the lander is about dating locals...
should the offer topic matter? or any general offer will do?
Thanks a lot in advance...
think of it as your campaign story such as an ad that says "Horny California Singles Love Black Guys" Then your LP might have some stuff about California or a map of girls in the users area and a testimonial from a black dude that got laid from the site then clicking trhough to the offer should atleast not take away from that story. should still look like a hookup site. If youre able to find some black focused offer then that may perform even better.
You can think of it as a way to relate your offer to your audience.
That way you can take something general and make it more specific.
In general people don't care about products/services until it appeals to them directly and it relates to/appeals to them on a personal and emotional level.
A simple explanation is that you will sell the same car in a totally different way to a teenager than you would to a 75 y.o. You can use angles to appeal to their want/needs/emotions
Take a weight loss campaign, for example...
What are the reasons people why want to lose weight?
1. To attract a better partner
2. To live longer
3. To perform better in a sport
4. To be more confident
5. To look good on the beach
6. ...
You have 1 product and X reasons why the user might want to buy it.
Creating angles is the process of exploring those reasons one by one.
You want to find the most profitable angle, and that usually means creating a separate, consistent sales funnel for each.
The best way to use an angle is to see it through to the end. Create banners that are unique to it, build landing pages that continue the theme, and use offers that deliver on the premise.
If you use 6 different angles in your banners but the LP only uses 1, the data is useless.
A great place to start is from this guy ^ in his blog:
http://finchsells.com/2012/06/13/ang...our-campaigns/
and this guy http://www.charlesngo.com/angles/
Angle !
Thanks a lot guys...
I really appreciate your help and guidance.
Finch pretty much covered it.
My own vision of an 'angle' is a way to market something:
1. Differently then the product is initially received
ex: Marketing a rock as a PET rock, something that makes you happy (rather then it just being a rock).
2. Break the product down into more specific areas
ex: Marketing car insurance for specific type of people/drivers; such as drivers with a lot of tickets, or drivers who cannot see well. You could target MANY different types of drivers all with 1 insurance offer.
When trying an angle you want your banner to be custom for that angle, and your landing page to match.
Thanks again...
I now have a good idea of how to make an angle...
oh boi... ideas flying around...
some really stupid ones too... LOL
basically dont sell products, sell outcomes
Originally Posted by superboi
Originally Posted by shark09
Originally Posted by Finch
That was by far the best explanation I've read..... and I've read lots of explanations to try and understand what it meant by angel....
But one thing I don't understand is why the data is useless if the LP only uses 1 angel.....??? Why?
This is how I'm seeing what your saying:
Ad with angle 1 ----------->
Ad with angle 2
Ad with angle 3 Goes to LP 1 --------- > Offer ---> Conversions ----> Yes or No
Ad with angle 4
Ad with angle 5----------->
Isn't that what is recommended???
I've read multiple threads on here that say say rotate ads with multiple LP's
Are you saying do this?:
Ad with angle 1 ----------->
Ad with angle 2 LP 1
Ad with angle 3 LP 2 --------- > Offer ---> Conversions ----> Yes or No
Ad with angle 4 LP 3
Ad with angle 5----------->
Doesn't that make it more difficult to figure out what is working and what is not? ie optimize regardless of conversion?
The angle needs to be consistent across the entire funnel to be effective.
You shouldn't run angle a ad and angle b ad both to angle a lander. Have a lander for each angle and only run ads with that angle to that lander.
Note that you can still split test multiple ads and LPs - they just all need to have the same angle if they're in the same funnel.
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