Necessary to rotate banners every day? (6)
I'm finding a lot of banners will very widely day to day and was wondering if it is a good, common practice to rotate banners every day to prevent blindness/burnout?
This might be different for high volume placements, but for smaller international countries, is rotating frequently needed? The obvious answer is yes, and I'm thinking maybe I've thrown out ads that performed really poorly on a consecutive day 2 or 3 when I could have rotated then in every other day, or every third day or something like that and make them last much longer.
Not sure I can agree with the above.
The smaller the market, the more you need to rotate.
That has been my experience.
I've had instances where I've swept in to obscure countries and my banners have blasted 1-2% CTRs for the first few days, but once the initial wave subsides, you need to get busy creating new variations. Less competition means less natural variation in the ads getting shown, so burnout is a big problem.
There's 2 more important reasons why you should be rotating ads though.
Firstly, because your best ad today has already been ripped and is in somebody else's queue for approval.
Secondly, because if you don't rotate, how are you going to improve the performance?
You shouldn't rotate ads for the mere sake of rotating ads. It should be a concentrated effort to improve performance, mixing and matching components in your best ads to create new best ads that give you a competitive advantage.
I don't think it's necessary to rotate every day if performance is holding strong.
But developing better banners is something that should be on your mind every day, or better, paid to be on somebody else's mind who reports to you.
Originally Posted by cmdeal
Your subconscious mind does not ignore ads. It just filters them out for you and decides which banners your brain will recall.
Originally Posted by cmdeal
- Average fap session: 20 minutes
- Videos per session: 10
- Ads per video: 3
Lets leave out that most sites refresh ads every 30 seconds and you'll end up with 30 ads the user saw in 20 minutes.
Usually, those 30 ads are delivered through a single ad network.
Originally Posted by cmdeal
Sorry, I didn't see the category this thread was posted in. I don't do adult, so what I suggested is probably not relevant at all in this category.
Originally Posted by cmdeal
Its definitely not necessary, but it comes down to how much automation I guess you want to put into your campaigns. When I was running a lot of self serve I was rotating banners, simply because it added longevity to them, even if I was making slightly less ROI because some banners performed less then others it allowed me to focus on creating new campaigns on placements and not have as much work going through data every single day checking every single placement.
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