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How do you name your campaigns (when you have thousands of them) (11)

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We launch 1000s of campaigns every week, they are granular each testing something. It has become quite cumbersome to keep track of everything, and/or make changes if cpa network does something wild like decrease payout or request offer pause instantly.

So i'm trying to come up with the best naming scheme. Thought I'd post and ask how the pros do it.

How do you name your campaigns (when you have thousands of them) ?

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Use Voluum as your tracker.

You can set it up to pull the payout token, no need to set payouts for your offers. (ex: http://tracker.trackvoluum.com/postb...ayout=%AMOUNT% )

You can also go to the offers tab and search for a specific offer in Voluum and then click report and it will list each campaign running that offer.

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I am using this scheme: Countrycode-mobileorweb-source-site-spot-vertical
Example: US-M-Exoclick-Xhamster-NTV_A-Dating

Anyone with better scheme?

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1000s of campaigns? Realistically this is too much and sounds crazy, are you spending a million a week in testing everything properly?

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It really depends on what source you use and how you are breaking them out.

Something like hatatitla mentioned is fine. I would just remove any syllables from long names to keep things short.

It's hard to be specific when we don't know you are breaking down your campaigns.

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I use:

[Traffic Source]: [Country] [Placement] [Any additional variables]

Exo: US NTVA ...

I also *try* to make use of CPVLab's grouping function per traffic source, although it's something I end up having to clean up every couple of weeks.

I get where you're coming from with the almighty ball ache associated to offers pausing though.

It would be great to have an option to say 'Replace Offer X with Offer Y in all campaigns in Country Z'.

Same for landing pages...

A/B tests get pretty sloppy when you've got a dozen campaigns at different points in the life cycle of the test.

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Thanks Finch, yea that's exactly why I wanted to hear people's input. The bulk edit campaign URLs for selected campaigns is missing in imobitrax as well.

I now use serial numbers to track groups of different offers so if they have some drastic change, anytime even during the night, I can wake up half asleep, search for the serial # of the group and click pause.

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@Finch - interesting! I shall jot that tool / utility suggestion down...

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It's all about coming up with a variable sceme [Traffic source] [Country] [etccc]

The main thing is sticking with it on everything! Landing pages, tracking, subids, etc..

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For me it would be Traffic Source - Campaign - Angle - Country - Targeting Specs, though it would vary between traffic sources.

e.g. FB-gaming_offer-something-US-M-13-sidebar
or Bonadza-gaming_offer-anime-UK-abovefold

As everyone has said... consistency is probably more important. For example, I always use subid5 or equivalent for unique click IDs. I always aggregate multiple subids into s1 so that reading reports in Cake is easier. I always use the same subid layout for FB ads so I know that c3 always = age range, etc. I always follow a country-gender-age-angle naming scheme on FB.

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Thx for all the input. My method is the following Zxxxx-offeracronym-geo-language-angle#-subvariation if any

Z stands for tracker code.. ie e for euro server u for usa server

Xxxx is a group id serial number

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