I recently started a Facebook ad campaign to get likes for my fan page. As it stands just now I am getting around 50 new likes per day for a cost of around $5 per day. I'm not sure if this is good or bad.
I see sites like distractify and viralnova with hundreds of thousands of likes which they have built up in such a short time i.e 6-9months. How are they achieving so many likes so quickly.
my page has only been up and running for around 5 days am i being to harsh on myself I'm not sure.
Can some of you experienced guys give me any sort of advice and tips on how to increase the likes more effectively. I'm wouldn't ask you guys to give away any trade secrets or anything but any advice you feel you can share would be greatly appreciated.
I have been researching FB online for a few weeks but they all tend to say the same generic things like optimizing pictures, headlines etc. but surely the guys that are achieving millions of likes in a few months must have some sort of genius way of going about the whole FB marketing thing.
Thanks in advance for any advice guys,
col 
Sites like ViralNova are earning their fanbase. They may have FB campaigns running, but it's more likely that their gaining "likes" naturally due to the content on the site. ViralNova has a great talent for creating linkbait style headlines for topics that are trending NOW.
To get natural Likes, you need a few things:
1) A niche/industry that has a lot of people online
2) Stellar content that keeps readers entertained to the end of the piece - and persuades them to check out other pieces on the site
3) Titles/Headlines that make it virtually impossible for your demo to not want to click and view your content
I'm fairly certain ViralNova, Upworthy et al, just takes whatever is on the front page of Reddit and put a wrapper and click bait title on it.
It's amazing how well it's worked though.
Do any of you think these viral reproduce models will be sustainable as the organic reach drops for fanpages? Or do you think because they are so viral, click baity, and visually appealing that it will still spread enough from even a small boost to make sense? Check out this AdAge article that came out today about it.