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(NSFW) Case Study + Giveaway: Interactive Dating Webapp (31)


03-02-2014 11:13 PM #1 ibanez (Member)
(NSFW) Case Study + Giveaway: Interactive Dating Webapp

Sup fellas?
I recently found one of my old campaigns on my HDD and decided to give it away. I'm not running it anymore cause I hate dating and the constant work that comes along with it (fighting banner blindness, caps, split testing gazillion different offers and networks etc.), but the campaign had a positive ROI.
I'm pretty confident that the campaign still works today, so feel free to copy it. I'll include the source files at the end of the post. I see that a lot of people here are still running (and ripping) the 3-rule-landers. I've always had more success to come up with something new than just copy and pasting other people's stuff... if you do that, you have no real competitive advantage. Stuff like this is hard to rip and even tho I'm giving away the source files here, 50% of people won't give it a try and 45% of affs will bitch about the 'complicated' setup. Maybe a hand full of people that are reading this will make a nice chunk of cash with it.

Please note that this may or may not work with the banners you're running right now. This could be an advantage. Out of the box thinking is the key.

Stats of the first month:


I ran this campaign for a bit over a month (about one year ago) on one traffic source and in one country.
After optimizing a few banners the campaign averaged 90% ROI in the last week before I pulled the plug. I only tested 2 offers on street payout.

The Idea
The idea behind this campaign was to create a fake dating app that will have the user strongly interacting with the landing page. More engagement = higher conversion rate.

There are 3 questions the user has to answer:

  1. Where are they looking for singles?
  2. How old are they?
  3. Are they searching for male / female?


The application loads an interactive map (Google maps) and displays 30-50 profiles on the map. People can interact with the profiles, check their pictures, see the distance between the user and see where the user is registered.

Breakdown of the flow:


Screenshots:









Ideas to increase revenue / profit
Beginner stuff:



Advanced:


Optimization:


Installation & Setup
The installation is pretty easy and is done in under 3 minutes. Customizing the source could be a bit complicated as the project is based on Zend and Javascript and there is no real documentation available.
However a good coder should be able to get a good understanding of how everything works in a couple of hours.

  1. Download the .zip file: http://ibnz.ws/files/fuckfindr_ibnzws.zip
  2. Upload the 3 folders into your web directory
  3. Create a new database
  4. Log into the database using MySQL and import the user-1.sql file.
  5. Open application/configs/application.ini and edit your database name, user and password.
  6. You will find 4 different .php files which are redirecting to your offers in the /public/ folder. Place your offer links in the .php files.
  7. Point your traffic to /public/index.php.
  8. All done.


Notes:
  1. application/views/scipts/index/index.phtml – content of the flow and sidebar
  2. application/views/scipts/index/overlay.phtml – onclick layer content (profile details)
  3. application/views/scipts/index/outgoing.phtml – outgoing click redirect layer
  4. application/layouts/scripts/layout.phtml – place your tracking code here
  5. application/controllers/indexcontroller.php – redirection logic, names used for profiles
  6. application/configs/application.ini – database login details
  7. public/Ressources/Public/JavaScript/SingleFindr.js – map function
  8. public/Upload/1/ – female profile pictures (.png)
  9. public/Upload/1/Static/ – female profile pictures (pixelated .jpg – used for gallery view)
  10. public/Upload/2/ – male profile pictures (.png)
  11. public/Upload/2/Static/ – male profile pictures (pixelated .jpg – used for gallery view)


Grammar might be a bit messy as I quickly translated everything to English so it's easier to understand.
If you have any technical questions it would be a good idea to post them on my blog as my webdev has no access to STM and can't answer here.
Any other questions? Shoot!


03-02-2014 11:19 PM #2 maynzie (Moderator)

LARGESTYLES!

Love the progression of your campaign man, this is so awesome!

Thanks for the share ibanez see you next week dawg!


03-02-2014 11:33 PM #3 ahmedkassem (Member)

Although I don't do dating but this angle here is really creative.

Thanks for the share ibanez


03-03-2014 12:05 AM #4 drakecole (Member)

This is just awesome @ibanez
one of the best adult LP I've ever seen (copied)


03-03-2014 12:12 AM #5 Mr Green (Administrator)

That is brilliant mate! Love this kind of stuff. What was the quality of lead like?


03-03-2014 12:47 AM #6 constantin (Member)

good stuff..what kind of ctr/cvr are average for it?


03-03-2014 01:47 AM #7 zeno (Administrator)

Wicked! This is the kind of stuff I would totally do if I could code it... Or if I had a full time coder at the ready. So much potential with creativity!


03-03-2014 04:28 AM #8 constantin (Member)

where does the weight of this lp come from? it has its own db? I'm playing with it now on my server...also did you test with or without the gender verification step? I'm sure there's not that many lesbians looking for horny girls in my area.

already thought of a few ways to adapt this so thanks man!


03-03-2014 05:00 AM #9 clubdrock (Member)

Sweet lander, also diggn the blog. thanks man!


03-03-2014 06:31 AM #10 angry old lady (Member)

this is awesome! cheers!


03-03-2014 06:59 AM #11 bbrock32 (Administrator)

Awesome lander man!

A bit out of the box thinking can make quite a difference


03-03-2014 09:34 AM #12 ibanez (Member)

Quote Originally Posted by Mr Green View Post
That is brilliant mate! Love this kind of stuff. What was the quality of lead like?
I'm not quite sure about that. I never came to the point to have my quality checked, at least I my AM never said a word.
That's one thing that you should keep an eye on if you're running this for a few weeks. Not sure if the lead quality of the rules lander is that much better tbh.


Quote Originally Posted by constantin View Post
good stuff..what kind of ctr/cvr are average for it?
I don't remember the CR back then but I know that running the offer with regular banners lead to 20-30% CTR which was shit compared to the 3 rules page.
With the right set of banners (looked like part of the app, profiles popping up on a map) it was around 60%. Testing new, unique banner styles turned the campaign profitable.


Quote Originally Posted by zeno View Post
Wicked! This is the kind of stuff I would totally do if I could code it... Or if I had a full time coder at the ready. So much potential with creativity!
You should man. Once you have a good dev, the sky is the fucking limit. You can create really unique angles and automate a lot. But make sure to hire a webdeveloper who does not know
shit about affiliate marketing or, even better, doesn't care about money. Yes, there are people in our world who do not care about money: they want to have a nice working environment, interesting
projects, some freedom and awesome colleagues.


Quote Originally Posted by constantin View Post
where does the weight of this lp come from? it has its own db? I'm playing with it now on my server...also did you test with or without the gender verification step? I'm sure there's not that many lesbians looking for horny girls in my area.
already thought of a few ways to adapt this so thanks man!
I'm not sure tbh. I don't know shit about the system and how it's coded.
I think the size is due to the Zend libraries. The original project had 500mb+ as I rotated over 1.5k pictures, but that was a bit of an overkill lol.

Didn't test it without the verification step. I wanted to have a few questions in it so people had to interact with my lp and thought that it's a real app and not just some silly simulation. But probably a good idea to split test.


03-03-2014 07:04 PM #13 kokofai ()

Very sick lander! Just love the flow of this lander and how it gets the user into a funnel!

One thing though, I would use this instead "Our App is 100% Free! However some of the sites might incurred a small fees if you wanna get the girls laid!" to help on the lead quality.

Been doing this dating game for over 2 years now so I know quality is king!


03-03-2014 08:34 PM #14 leeches (Member)

First off amazing share. A few things did not load correctly (like css file) until I removed the first forward slash from /Resources/Public/Css/All.css from the layout.phtml file. I also changed UK to US in the singlefindr.js file so now when I enter my zip code in the US, it pulls in the correct city.

So what I haven't been able to figure out.
1. The default map view. Would want to change that to the targeted country (which would match the country change in singlefindr.js).
2. I can't get past the (choose male or female). I all I see is the # and nothing loads or changes.

Besides getting stuck on that page, all of the layouts match the screenshots. Any ideas? Thanks


03-03-2014 09:34 PM #15 ibanez (Member)

Quote Originally Posted by leeches View Post
First off amazing share. A few things did not load correctly (like css file) until I removed the first forward slash from /Resources/Public/Css/All.css from the layout.phtml file. I also changed UK to US in the singlefindr.js file so now when I enter my zip code in the US, it pulls in the correct city.

So what I haven't been able to figure out.
1. The default map view. Would want to change that to the targeted country (which would match the country change in singlefindr.js).
2. I can't get past the (choose male or female). I all I see is the # and nothing loads or changes.

Besides getting stuck on that page, all of the layouts match the screenshots. Any ideas? Thanks

1. change the Latitude / Longitude in the SingleFindr.js file (rows 66 and 103)

Code:
SingleFindr.prototype.initializeMap = function() {
	var mapOptions = {
        zoom: 10,
        minZoom: 3,
        streetViewControl: false,
        mapTypeControl: false,
        zoomControl: false,
        scrollwheel: false,
        disableDoubleClickZoom: true,   
        center: new google.maps.LatLng(51, 0),
        mapTypeId: google.maps.MapTypeId.ROADMAP
    };
2. this is usually the case when you either did not import the db file correctly or if you did enter none / wrong database details in the application.ini file.

Let me know if that helps.


03-03-2014 10:25 PM #16 superboi (Member)

really amazing stuff here...

I guess I will be seeing all of these in fbads soon... lol

i would personally try it...


03-03-2014 11:56 PM #17 leeches (Member)

thanks Ibanez.. database is setup with credentials added just like a wordpress setup and I get no errors. I'll read up on this and hopefully get a fix.


03-08-2014 11:16 AM #18 sean3 (Member)

Hey Ibanez !! Most Advanced LP i ever tried !! Looks so irresistible ! But I have a problem while setting up..

You will find 4 different .php files which are redirecting to your offers in the /public/ folder. Place your offer links in the .php files.
can you put shed more light over it please?

and I see Click image for larger version. 

Name:	Screen Shot 2014-03-08 at 5.28.47 pm.jpg 
Views:	166 
Size:	10.7 KB 
ID:	2010 I can just see the right hand side of the page, the centre of the page is simply blank..any idea on why this has happened?


03-08-2014 12:16 PM #19 ibanez (Member)

Quote Originally Posted by sean3 View Post
Hey Ibanez !! Most Advanced LP i ever tried !! Looks so irresistible ! But I have a problem while setting up..


can you put shed more light over it please?

and I see Click image for larger version. 

Name:	Screen Shot 2014-03-08 at 5.28.47 pm.jpg 
Views:	166 
Size:	10.7 KB 
ID:	2010 I can just see the right hand side of the page, the centre of the page is simply blank..any idea on why this has happened?
Hey Sean,

the script redirects the user accordingly to the answers he gave in the questionnaire (age and sex), so there are 4 possible results:

(you can change the age to whatever quality your advertiser requests btw)

There is a .php file which contains a php redirect with your offer link for each result (check the /public/ folder).
Just place your offer link with a php header redirect in those files. If you're not worried about the quality of your leads, just place the same offer link in each file.

Regarding the screenshot:
No idea what went wrong there. Usually everything should load up properly after extracting the files.
Try to extract everything again and make sure you're running this on your server, not locally.
If you still have any issues, PM me your Skype name and we'll hop on a call!


03-08-2014 01:08 PM #20 caurmen (Administrator)

Fantastic share, man - thanks very much!

I'm really glad that you shared this because I'm going to be talking a bit about increasing interactivity in landers in Thailand, and I'll use your lander as an example


03-08-2014 01:39 PM #21 ibanez (Member)

Quote Originally Posted by caurmen View Post
Fantastic share, man - thanks very much!

I'm really glad that you shared this because I'm going to be talking a bit about increasing interactivity in landers in Thailand, and I'll use your lander as an example
Sounds great, will be there as well!
Let me know if you need more info about the project.


03-23-2014 12:59 AM #22 nancybadillo (Member)

Hello,

Thanks for supplying us all of the information. In order to make money what would be the minium to invest that you recommend? Thank you in advance.


04-03-2014 04:48 AM #23 doomXO (Member)

just wanted to say thanks again for this.

it's been very very useful.


04-03-2014 08:40 AM #24 dongle132 (Member)

Quite sure I saw this lander in the wild while running ^^ ... nice angle & work !


04-06-2014 02:01 PM #25 panthary (Member)

Quote Originally Posted by sean3 View Post
Hey Ibanez !! Most Advanced LP i ever tried !! Looks so irresistible ! But I have a problem while setting up..


can you put shed more light over it please?

and I see Click image for larger version. 

Name:	Screen Shot 2014-03-08 at 5.28.47 pm.jpg 
Views:	166 
Size:	10.7 KB 
ID:	2010 I can just see the right hand side of the page, the centre of the page is simply blank..any idea on why this has happened?
Hello Sean3,

Go to application/layouts/scripts/layout.phtml

Then remove the forward slash from:

/Resources/Public/Css/All.css
/Resources/Vendor/JQuery/jquery-1.9.0.min.js
/Resources/Vendor/JQueryTools/jquery.tools.min.js

to

Resources/Public/Css/All.css
Resources/Vendor/JQuery/jquery-1.9.0.min.js
Resources/Vendor/JQueryTools/jquery.tools.min.js


04-06-2014 03:12 PM #26 stackman (Administrator)

Holy crap thats a nice idea and flowing landing page, i could imagine CVR was huge after that flow.


06-10-2014 03:39 PM #27 zona006 (Member)

Quote Originally Posted by leeches View Post
2. I can't get past the (choose male or female). I all I see is the # and nothing loads or changes.

Besides getting stuck on that page, all of the layouts match the screenshots. Any ideas? Thanks
Sorry to bump an old thread, but were you ever able to get this figured out? I'm having the same problem - can't advance past the point where you choose male or female. I have some Zend programming experience, but just haven't been able to crack this nut. I wanted to see if anyone else had figured it out


11-11-2014 01:23 AM #28 nefig (Member)

...Installed it, everything's fine (had to play with some paths to css and JS but all of this works, except it doesn't show the last step with icons and user profiles - just shows this http://screencast.com/t/hFFsYWE7 - any tips on what might be causing this or how to sort it out?
DB is populated, and it can access it (i checked by removing this string from JS file: screen changes to this http://screencast.com/t/ebYKdKSf without an option to click through.

Seems like Jquery doesnt see g-maps distance or something like that..
This is the string causing errors: (line 205 in SingleFindr.js)

overlayString = overlayString.replace('###distance###', distance);


Is it possible get in touch with your coder so he could help sort it out?
let me know if its too much of a hassle tho and I wil get someone from fiverr to try and solve it.
Props for posting it anyway, seems like a ton of work went into it


02-11-2015 08:55 PM #29 aimhigh (Member)

Dude thanks SO much for this AMAZING share!!!!

I cant believe this thread;

1. Does not have 5 star rating!
2. Does not have more comments and thanks given!

Rated, and thanks has been given too. Again, thank you buddy! ��

Edit; Now the thread has 5 stars, and rightly fucking so.


03-01-2015 09:07 PM #30 jl1988 (Member)

Hello Ibanez!
Thank you for sharing your LP and I have try my best to run it . Since I am new to AM world, I am just stuck at number 6 and 7.

6. You will find 4 different .php files which are redirecting to your offers in the /public/ folder. Place your offer links in the .php files.
7. Point your traffic to /public/index.php.

I was hoping to get your help please. I am having hard to putting my offer page to 4 different php files in /public/ forder. I have also read your posting to Sean which shows the explanation about header redirect and still confused. Should I put this

<?php

header( 'Location: my offer url
' ) ;

?>

into the 4 different php files? and.. I have no idea how to point my traffic to /public/index.php. Do I also have to put extra coding on that 4 php files?
Thank you so much for reading this and I hope I hear back from you.


Kindly regard


08-01-2015 09:00 PM #31 zhouyang (Member)

hey , i am not find user-1.sql .where is it ?
thanks


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