I wasn't sure where to put this, but I am trying to build an idea of how and where to target mothers and fathers with troublemaker kids. The idea is to collect a bunch of leads for a private home schooling company in NY, possibly NJ.
All I can think of so far is straightforward Google/MSN ads targeting keywords related to home schooling, problem children, discipline for children, etc.
I was also thinking of using Facebook targeting and since the parents would have to have money, targeting things like Yachting, Wine Tasting (?), etc.
Then we would collect e-mails and phone numbers and go from there. Just curious what the bright minds at this site would have for more ideas. Perhaps a media buy somewhere that rich parents browse on buysellads?
for small company/regional seems just facebook local targeting to fanpage for the school would be best viral option with some giveaway information from the school like a viral ebook or something ? unless its crazy expensive school people even if not rich, parents will spend a lot on child/education so seems better to not target "affluent" items...unless school says that is their only client ?
at least that my 2 cents.....i used to sell education books door to door in college and i learned people no matter what income bracket will buy for child education and my stuff wasnt cheap - rich people were usually the hardest sell honestly
facebook or google.....
with facebook I would drive them to a a lp and have a facebook optin flow...(connect with fb) as one test, but many parents may be embarrassed by there child's behavior so they may not want to sign up that way so have an optin form as well....
with google I would pretty much do the same....and run both on content and on search and test the metrics of each.....what you might want to do with google as well is approach them as an agency and that this is your client.....I have known others to do this and believe it or not google has been very helpful in this manner....they like agencies.......
other than that I would def setup a retargeting camp.....and really reach out to people with your ads.....parents with kids like this often feel helpless and are often open to finding ways to help there kids...
BUT
there is a wall of shame that can be hard to break thru if you come at them to strong.....they will actually run the other way......you want to make them believe there is hope....and that they have not failed as parents....they still love there children very much...but the fact is many feel as though they have failed....gets in the way of them taking the next step(admitting failure).....this is why I think re-targeting would work well you could almost start a dialog with them....via your banners.....
Just make up a budget tell them 100k/month if we can get stuff working or whatever.....just impress upon them you mean business.....they will help you by walking you thru most of the process and giving you advice on what would work best quality score wise etc....its kinda like them holding your hand and giving you feedback....you don't have to do it but I may make the process easier...just tell them you are just breaking into the adwords platform....don't sound dumb just sound like you have done alot of offline local stuff and you are now looking to increase your reach with a online presence.....blahdy blah blah
retargeting....well it means that when someone clicks your banner/ad a cookie is set on there computer so that when they are browsing online they only see your ads......
track wise I would just stick with prosper202....it will track most everything you need......
bbrock does have a nice lp rotator for prosper.....