My Monster Mobile Money Maker - A follow along story. (38)
Well Allo Stackers!
This is my very first follow along and I hope it's entertaining - either I make some money or I tank-it and learn a ton. Either way I'll be getting my feet wet and making progress.
First off this forum has been IMMEASURABLY helpful so far. I'm fairly certain that just reading follow-alongs and posts on the mobile forum, I saved myself from wasting a couple hundred dollars (maybe more) just by learning from other campaigns and others.
THE GOOD STUFF:
Budget: $600
Tracking: Prosper202
Traffic: Decisive
Offer App install - $ .18 payout
I will be targeting an Android offer that pays .18 per install and targeting a couple of smaller countries. This brings me to my first question:
Is it smart to target more then one country at once if there are not that many impressions? For example the three countries i'm targeting speak the same language and their impressions added together are about 1,532,00.
or
would it be smarter to target one country with about 2,000,000 impressions?
Got a two landing pages (Muse is awesome) and my own 320x50 creatives.
Goals:
1. Learn - I'm sure through this I will learn a lot more then reading.
2. Make my first .01 profit - I just want to see some GREEN
3. Gather Data - and learn to make decisions from it.
Hey! thanks for reading 
Great start fox! When it comes to countries I would avoid targeting multiple countries at once... especially with mobile traffic. In some situations it might work well - sure, only testing will confirm this, but in general you're adding too much variability to your campaign. Between countries you can expect different CTRs, conversion rates, lead quality, click prices, and for mobile you have the issue of the carriers changing - which can have a huge impact.
You want to be able to scale so a tiny country may be inhibiting but on the other hand it facilitates learning the ins and outs of a platform while dealing with low costs and competition. So I say go for it! You can always take what you learn and use it to build out bigger campaigns.
With your landing pages - are these mobile-optimised landers? Have you tested them with mobile emulators to make sure they load correctly? How are you hosting them - speed is paramount especially in the world of mobile.
I found some free emulators online and they seem to all be working. Is there a difference between paid an non paid emulators?
I'm hosting on vps with beyond hosting and my speed is:
Looking good - you should be able to get actionable data fast with that payout.
Browserstack is the best emulator that I'm aware of - paid but there's a free trial.
That landing page load time is pretty decent. Are you going to be running primarily US-targeted campaigns?
I've been using the Google Chrome built-in emulator, and then double-checking with Browser Stack. Works pretty well so far for Android
Hey guys,
Sorry for the delay but I had trouble with tracking and then my creatives got rejected for being a bit too saucy.
But everything is up and running as of an hour ago and I should be getting my first daily results tomorrow. Woo! I'll post all the results soon!
Also, I decided to just get a subscription to browserstack - better safe then sorry!
Subscribed to this one. Smart man for going for the super low payout offer.
Hey, welcome Mr. Green!
So I just got my first 24hours worth of data.
Good news:
* This is addictive - the numbers look cool when you can segment them into different categories and see what is working and what is not
* Think I have found a winning angle (even though I feel like it should be given more time for more data - just an intuition)
Bad:
* No conversions yet - not necessarily a bad thing since It is such a small sample
*All that time I spent trying to fix my tacking this week didn't pay off - something is not tracking right so I'll have to troubleshoot this tonight.
THE STATS:
Spent: $1.83
Conversions : 0
ROI: -100
Decisive stats:
So far this is what overview I'm going off of
Prosper:
I'm 12 clicks off from my decisive to prosper - I'm thinking maybe after the click they abandoned so early to not register on prosper but did in decisive (just a guess).
My landing page has a 23% CTR which is not where I would like it to be but I'm going to run it for one more day before I start tweaking.
Creatives:
Good news is that one angle seems to be doing really well. The top and the bottom creative are both the same angle - even though this is very little info to go off of I feel like in the coming days that angle will win.
Other cool data:
Another thing that I thought was really cool was looking at this data on which phones are being used. To my surprise the Samsung Galaxy III is not doing as well as I would have expected - I have a SGIII and had a fear that it would only do good on that phone, turns out its the opposite. My best performing phone so far is the Samsung Galaxy S Advance (which I had no Idea existed until just now)
End of day 1 Thoughts:
* Really too early to tell anything but it is cool seeing all the data coming in - Glad I stuck with a low payout and cheap traffic.
* Something might not be clicking with my landing page and will need to plan on another one if it continues to under perform.
Action steps:
* Find out why prosper isn't tracking properly
* Increase bid a bit - get some more data flowing in
* Continue to monitor angles and be prepared to cut the ones that are not going well.
Up those bids mate. You can't read anything from the amount of data yet.
Also those 12 missing clicks might just be typical click loss you get from mobile. Worth double checking if it's something else though.
I just upped my bid from .17cpm to .35cpm
Should I go bigger?
I'm not sure what country you at targeting but .35cpm should get you a lot more traffic than that.
Do you have any other targeting criteria than country and android?
Nothing than that, I'm just targeting Android.
Budget?
I have a total budget of 600 and I have a daily budget of 20
Ok I overlooked some of the screenshots. You are bidding on super small countries? It says you are winning 30% of bids. I'd recommend to start a bit bigger
How many impressions do you think are available with your targeting daily?
From your OP it looked like you were talking about ~500,000 daily from your country but I didn't consider how much that might drop with targeting (e.g. targeting Android alone might filter out 70% of all the traffic). If that is the case, i.e. minimal daily impressions then as Green said you may want to jump up to a slightly bigger country...
Yeah, actually I should have posted that Im now targeting a country that has about 9million impressions so it is a bit bigger then the ones I initially was targeting.
After I increased the bid I have now gotten about 50 clicks in about 2 hours (I got 60 in my first 24 hours).
Zeno - I just read your post in another thread about testing mobile/app, mobile/site, wifi/app and wifi/site. I'm going to try testing those four out in separate campaigns.
Green - After raising the bid it seems now that I'm winning about 60% or so of the bids. What is a good number to be at?
^^ there is no fixed number to what is good. There is only bad, which means not getting enough data to make any decisions.
Try completely recreating the campaign on decisive. Sometimes I've built campaigns and I was served jack all impressions. Then I recreated an identical campaigns a few hours later and they have flooded with clicks.
If you are still getting jack all clicks just pick a bigger country...hope you're not targeting Maldives or something!
Small Wins!
Was able to get my first two conversions today - Im in the ball game!
Spend: $8.22
Revenue: .36
ROI: -95.2%
Clicks:151
Click Throughs: 19
LP CTR: 12.58%
Doesn't seem like I'm getting a good click through rate. Is it safe to say that my landing page is under-performing with the stats I have now?
@Mr Green - haha, I'm targeting medium sized spanish country. I'm actually about to re-due the campaigns so I'm targeting Andriods/app/wifi Androids/app/mobile. So far out of 251 clicks only 10 have come from sites.
2 conversions and lets hope for 4 tomorrow!
Just did a speed test on my lander again and it went from 89 to 85!? Not sure how that happened but I'm going to try and make it leaner.
Day 3
New day and some good results.
I was able to get my lander up to 91 on a speed test and FINALLY got my tracking working.
My goal for the day was trying to reach 60,000 impressions or 300 clicks but I just couldn't get the impressions. I was winning 75% of the bid all day and only got 30,000 impressions and I upped the bid at least twice. So tomorrow I'm dumping this country and going to one that has a four times the impressions this country has.
Stats for the day!
Well, I did hit my goal of 4 conversions today. We will see what a bigger country has in store and hopefully I can get some good data.
Hi foxfalconfive,
I am also doing mobile and in my campaign, LP CTR: 12.58% is low. need to improve that.
Alex
Yeah and for the overall campaign it hasn't done well either. I'm going make sure the translations are correct and re-design it.
I assuming you're passing tokens to p202? Look at the group overview to check if one or several placements are bringing in volume but low CTR - sometimes you can spot outliers here that for whatever reason are not engaging with your funnel.
This is the group overview - I don't see much other then what I have. Is there a way to know which creative is brining in better ctr/conversions using prosper?
Lol, I just got it. Need to use the token tag {{{creative_id}}} and {{{placement}}} for one of the custom variables.
Wish I would have done this earlier but you live and learn. At least this tracking stuff is becoming second nature with the time I'm spending on it lol!
Yup, it is useful to pass tokens available with virtually every traffic source, provided you are not trying to hide them from prying eyes (that is a secondary concern!)
The first 3-4 campaigns you run on any new traffic sources tend to be rapid learning experiences in the particular tracking and targeting oddities of that platform - all very normal!
Don't stress too much about the CTR of your lander - CVR is considerably more important. However, from your initial data that looks low too, so a redesign is probably a good idea.
Start split testing landers as soon as possible! Are you just running one offer on one network? If so, try to get split testing on that too.
@zeno - I would love prying eyes. It means I got a successful campaign! I'm definitely going to be using these tracking macros now.
@Caurmen - For sure, I kinda figured it would take me 7-8 shots before my first profitable campaign. I was only using one offer. I'm blowing everything up and starting again with the lessons from this campaign.
Goals for a Friday (re)Launch:
1. Target a bigger country with more impressions
2. Find two offers to test
3. Create two landers not in the style of my last one lol.
4. Create creatives for different placements
5. Set up tracking for creatives, placements, app/site, Wifi/mobile and carrier
6. Launch new campaign and let it get as much data over the weekend.
7. Reassess data on Monday.
Since I'm moving to a bigger country I will have to find another offer since the offer I was promoting was targeted but no worries I'm really interested in mobile downloads so I will be sticking with that vertical.
Also, since I will be going to a different offer it will help some (and me) to put my mobile lander here and open it up to critique:
Here is the one I was using for the entire campaign - I tried to make it as simple as possible and I had my spanish girlfriend do all the translations to make sure I got the syntax right.
I suppose this is not for Spain... I guess it is for LATAM. Celular is used in LATAM, it is "móvil" in Spain
How did you create that lander? By hand or you used a tool?
Dead on, and weird enough each country has a different way of saying it. In Bolivia its weird to call a cell phone movil or celular. They straight up use telephono.
Which goes to show even if they speak the same language they usually don't use the same words.
I used muse and then did an export to html to do all the tinkering with it.
I don't think telephono is used in any LATAM country for mobile. It could be teléfono for land line
Check this, an ecommerce site in Bolivia, they use celular
http://www.tibo.bo/tiendasbolivia/celulares
Jez, $940 for an iphone 5s?!
Yeah, I can't spell or talk in spanish at all but my girlfriend says that it's different but I have no idea lol.
I'm targeting LATM because I have a free translator - well, I mean, minus the times I take her out and stuff.
Hi fox, which tool you used to create this lander?
Hey Guys,
Sorry for the long delay but I went out of the country for a couple weeks. Got back on Thursday and have been running a campaign since Thursday morning. I will post it tonight with all of the stats.
@jerryh2cpa I used Adobe Muse to make it.
OK,
So since last we left off I had completely redone my campaign. My lander was sub 9% CTR so I made two drastically different landers - one I copied from research I did on my phone.
Also, I wrote about 50 different angles (that was hard) and chose a couple to test. I've been running this campaign since last Thursday and I made sure to chose a country that had a TON more impressions then the last one I was targeting. And it didn't work, in five days there was only 104,774 possible impressions I won 65,734 which is 62%. (Note that I was targeting a country that has 15mil in android impressions so I have no idea why i'm not getting impressions)
From that I got 204 clicks which is .31% (I know, not good at all) - All the creatives hovered around 29%-32% but not sure if I had enough traffic to judge.
Made three conversions:
Here is the things I'm tracking: Is there anything I can get out of this data?
Anyways, I need to work on my landers and creatives to get higher clicks and CTR.
Hmm - with a bit more data than that (maybe another 3-4 conversions) you might well have enough info to figure out which LP is working best.
How many offers are you testing here?
Also, can you get any patterns from the data on your traffic source? Any placements, carriers, etc which seem to be getting higher CTR than the others? CTR's not a particularly good metric, but it helps establish where you are or aren't seeing initial interest.
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