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how to monitize children traffic? (22)

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any ideas would be much appreciated :-)

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Children's games? They tend to have low payouts but given the game is for children the advertiser isn't going to be expecting them to whip out CC's often.

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Find the parents (mums). Facebook would be my go to.

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They don't have CCs, and they are terrible quality for any lead gen offers. But they do have mobile phones which can act a little like a CC. You have to monetize them with games, downloads, pin submits,
or most mobile offers.

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You have to be extremely careful when trying to monetize "children traffic". If you are dealing with US traffic, there are several laws which you must comply with when accepting information from minors. If you can get parents involved, you are all set, but that is extremely challenging to do.

I would say your best bet, as Mr Green touched on, would be lead gen w/ gaming offers. But I wouldn't expect anything too long term. If you have more specifics, it may be easier to help you.

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coppa?

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No offense but I find it hilarious when single guys who haven't yet had kids and are living the me,me,me lifestyle pitch in with ideas on how to market to children. It's the same as asking a farmer to give advice on IM. Now with the rant out of the way... this is what/how I'd market to children.

We have to remember children watch cartoons, they are constantly bombarded with advertising pushing the latest and craziest toys that are related to their cartoons, legos, creativity toys (like those sparkly thingies for girls, drawing board, or crayon creations for boys, etc)

So now that we know what our typical mainstream kids are seeing, what can we put on these places where they play games, or surf the web. Answer is the toys they are already seeing on tv (turn on Cartoon Network, Minimax, Animax, etc see what commercials are running) -- How to monetize?? Simple: Amazon, Ebay, etc comes to mind, other online toy stores that got affiliate programs.

We can also check what the hottest cartoons/kids shows are now, and sell them merchandise related to those.

I know; I have a 4 year old, and he constantly wants everything that relates to his favorite shows they throw at him through commercials. It's not hard saying no, but that's how it is - parents buy everything for their kids Other parents will tell you... How could one resist the Mommmy pleaseeeeeeeeeeeeee, or Daddy pleeease and a puppy face

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The question with amazon is, do you buy the toy right away if your child clicks through to the site? Or do you note it and buy it a few days after or to his or her birthday? Hence Amazon gives you no money.

Did you look at other children websites and how they monetize?

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Amazon uses long-lived cookies to track affiliate traffic so that is unlikely to be a problem (hence the issues with malicious cookie stuffing).

Great ideas iamattila!

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I'd suggest join Neverblue and promote their toolbars (anyone else noticed that toolbars is pretty much all they have now!?)

Toolbars are often aimed at kids and can pay upwards of $2-$3+ just for them to go "a smiley face omg me want *click*"

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Amazon uses a 24hours cookie and always has as far as im aware?

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Really? I thought it was much longer. Maybe they have changed though to prevent the issues with cookie stuffing - I admit I haven't really followed what's going on there.

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I thought it was always 24 hours. I know back in 2009ish when I had a few amazon sites it was 24 hour cookie.

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If you have children traffic that you are trying to monetise, please be responsible.

I know people can rationalise anything when it comes to money, and I know many affiliates normally push offers that are not, ahem, "consumer friendly".

But we should draw the line somewhere. I have met many amazing STM folks in person, and I know that collectively, we are better people than those who stoop to push shady stuff to kids just to make a fast buck.

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Weird, I must have had a different idea planted at some point. Nevermind.

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Toolbar installs!

There's a lot of good ones right now, that have strong payouts and VERY strong offer pages.

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its not that long lived

Standard Amazon cookie is 24 hrs...

if they "add it to cart" it sets a 90day cookie , but just for that item...


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and on the whole kiddo thing,

downloadable toolbar type games = good

downloadable games/lead gen style aka "freemium" model = not good for advert likely you will get booted...or quality will be very poor

this is when we are talking about desktop traffic...

as far as mobile web is concerned....

I am not as familiar but I would imagine similar things apply esp in the "freemimum" space if its a paid app your prolly ok...

think quality players get you the best payouts....

and the last thing....intentionally targeting kids AND being intentionally deceptive....is makes a farticle advertiser look like Mother Teresa compared to you....

seriously....the FTC and others take this shit very very seriously....so be careful the penalties are high and no one....I mean no one is gonna be on your side....

just some food for thought.....

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No offense but I would hire an experienced marketer who doesn't have children, over a parent to market to kids any day.

Data doesn't lie.

A marketer will gain more insight over what does work over a broad range of children, as opposed to a parent that has a couple of kids.

Obviously if there was option between hiring an experienced marketer with kids as opposed to one without it would be a different story.

However, I wouldn't right off advice given to any marketers who have had experience promoting offers to kids.

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None taken. Im a major advocate of data doesnt lie. Data is the foundation of my success. I still believe as a parent i see daily how and what they sell to children and have a better idea where to start if i wanted to pick a product to market.

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I've done good money with children and Adsense. That or mobile offers like it's being said.

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Got rid of TV ages ago ... one of the best decisions I have ever made.

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my dad says tv is evil, lol so i hear ya .. but he's right.. and you made a good decision

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