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future of CPA? (11)

02-25-2014 09:22 PM #1 guillermocasta (Member)
future of CPA?

Hey guys,

just wanted to know your opinion on CPA's Future and PPV? - is it like overexploted or you guys still see earning potential in it?

thanks

02-25-2014 09:45 PM #2 mehdi (Member)

CPA will exist until the end of times mate, it's basically just people with something to sell, looking for people with traffic to sell to, it's not going anywhere



Mehdi

02-25-2014 09:54 PM #3 zeno (Administrator)

Yah CPA is a part of the industry as much as CPC bidding is... not something that will just go away for any reason.

02-25-2014 10:01 PM #4 gridhook (AMC Alumnus)

CPA is here to stay, but PPV may not. However, there is a lot of alternatives to buying traffic, and more will be available in the future.

CPA is just a way of saying you get paid for sending potential customers to a business. This concept is here to stay, both offline and online.

Good traffic sources change! As long as you keep up with the changes in how to get targeted traffic you're all set. I'm not sure if PPV is a good traffic tactic at the moment, since I haven't run any PPV campaigns in two years. When I did, it worked fine.

02-26-2014 03:30 AM #5 Smaxor (Veteran Member)

Actually CPA and Performance based advertising I see getting stronger by the day. Even brand are doing a lot of performance metric tracking now. For example hashtags in super bowl commercials then figuring out amount of retweets or tweets with that hashtag. Then working on connecting with those people.

I think slowly over time the fluff metrics based agency model is going to go away and performance will dominate more and more.

02-26-2014 04:20 AM #6 grandtheftpixel (Senior Member)

Quote Originally Posted by Smaxor View Post
I think slowly over time the fluff metrics based agency model is going to go away and performance will dominate more and more.
Being someone who came from that model I couldn't agree more.

The thing about big data is that it can tell virtually any story you want it too. Premium publishers/networks used to be able to get away with a lot. Especially if you (as a brand) can't fully track what really moves the needle but you know your competitors are spending money so you need to as well.

'Engagment' now gets shit canned in favour of actionable, revenue focused metrics and outcomes that can be tracked back to real revenue and actual brand engagement. Not just "oh the banner got a ctr of 0.05. My shitty mediamind benchmark report I have tells me that's really good".

Its getting harder and harder for 'premium' publishers to hide behind the premium facade and $80-$110 rate card CPMs. It's becoming less and less relevant.

02-26-2014 05:28 PM #7 titanium777 (Member)

Alot of the junk is being weeded out, but it's definitely alive.

I mean...CPA is dead, move along now.

03-16-2014 04:45 AM #8 stackman (Administrator)

CPA is a form of marketing, it's not going anywhere! Different types of traffic like PPV will come and go

03-21-2014 02:22 PM #9 Sean (Member)

The agency theme I think will actually start to soar, but only on a performance model. The agency of yesteryear that sat there and did nothing, and kept 30% is over, thankfully.

03-21-2014 05:17 PM #10 caurmen (Administrator)

Performance marketing has been around as long as reliable postal systems have been, with the first reported performance marketer according to Wikipedia being Aaron Montgomery Ward in 1872. Commission-based marketing has been around far longer than that - gladiators were pushing products back in Ancient Rome.

The precise form may vary, but what we do ain't going anywhere.

03-22-2014 05:35 AM #11 stackman (Administrator)

The biggest thing i see happening now is people forming teams and hiring like never before. I keep seeing partnerships of 2, 3 and even 4.

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