I haven't done any type online journal/follow along in the past, but hell, let's give it a try. There are so much experienced members here so i can gain a lot from posting my follow along journey.
Ok, where am i at right now? I've set 30 day challenge to myself few days ago, and i already have some results to share.. And my background.. Before i was doing tvshow niche on youtube (loads of videos pointing to my site where content(embed videos) was locked with cpa content locker) - i've been doing it for 2 years i guess. it was bringing +/- $100 a day. Then friend of mine showed me how he was banking with Android market by making games fan apps. about 1.5yrs i was in that field with maximum revenue of $1800 a day and few $20k months but it didn't last long.
So right now i have some money in the pocket and want to reach $1k+/day mark by means of buying traffic (PPC for this moment). BTW, IM is my full time job for 4+ years now, so there's no additional sources of income.
My PPC journey till now was like this:
I've started with PPV-leadimpact. I've spent like $200 testing different campaigns: US adult dating mostly. I've had one almost positive ROI campaign , but after few days of tweaking suddenly offers stopped to convert at all, my AM told that everything is fine with this offer, other affiliates are doing fine. Few days of tweaking and i decided to drop this campaign, i couldn't figure it out what was wrong. I was sick of the fact that the traffic is low, most of my campaigns didn't even ate the budget and campaign approval was so slow that it was hard to test new stuff.. sometimes i could wait like 2 days for approval. so i decided to test other traffic source:
POF. There are more, as more thing are not accepted there.. basically it is limited to dating only. i've tried bingo, win $1000 gas car, paid surveys, some dating. i was getting expensive clicks. and as i am in Europe, my POF campaigns were approved closer to 9-10 pm by local time so it was hard for testing too, basically their working hours are when i am sleep.
Facebook: so right now i am into FB, campaigns gets approved after like 10 minutes and it's very big pros for me. OK , so far i have tested FB+ teespring campaign ( i was targeting Grumpy cat fans, selling t-shirts) , got around 70 click and no conversions, decided to stop it for now. Also i was promoting "win $1000 gas card" for US teens, with no conversions. And some few other offers.
So the plan for the near future is to built campaigns every day and just to stay focused keep going, despite the fact that taking these failures is hard, and it's hard to keep going motivated but i am going to break through.
Good luck, looking forward to your success. Also why didn't you just continue building apps?
Looks good! FB's definitely got the scale for you to hit your goals. The key thing is going to be sticking to one traffic source with the necessary scale and learning it inside and out.
If there's anything that we can help out with or any questions you hit, please do post 'em! And I'm looking forward to following your progress.
Ok, i've bought subscription to SocialAdNinja to see what works now.. Oh man... it's so easy to get lost in these ads lol.. Right now i am looking for ads that are at least 7+days online; ?t202id= in url. Even if i check "last seen: past month" option i mostly see dating ads
it's like 95% of ads
as far as i know you can't run dating on FB anymore, right? it's only for agencies/big trusted publishers .. Or is it banned in US Only?
@kamikaza - Dating on FB is much harder to run than it used to be. There are still ways to get into / around it, but it's a fast-ban, high-risk area.
Ok, here's an UPDATE
I've set up few campaigns with FB, sending traffic to clickbank product. At first i was getting expensive clicks, after some tweaking, mainly changing images, i was able to get as low as $0.15 clicks which is great. I was sending traffic directly to the offer and after ~180 clicks i decided that i need to change something and i've made a landing page. Right now i am thinking how to track it properly.. i have like 7 campaigns on FB for different age categories and 2 different countries and right now i have one landing page, but will add more to split test.
It's clear to me how to track CTR on my landing page, but i have no idea how track all the funnel , as there's no subid's like with CPA. I am using BevoMedia tracking for now.. I can go the messy way and make a campaign inside Bevo Media for each FB campaign, so that i will have 7 tracking campaigns and 7 landing pages (1 to start for each campaign) :/
Anyway i hope landing page will help to get conversions, because right now for some reason i don't even get a single Order form impression
I would like to show of my ads/lander but not in public, as i believe it still can be profitable. if you can review/give advice my stuff , please PM me or reply here.
Hey Kamikaza, I'm not sure how Bevo works (I will check it out later to give some better advice) but presumably you can make a campaign that links to a landing page, then send all FB ads to that and append subids to the end of that URL. E.g.
hxxp://mybevourl.com/tracker.php?campaign=something&s1=US&s2=M&s3=18-21&s4=angle&s5=advert1
Then for advert 2 replace s4 and so on. Usually you use subids to distinguish between different ads, campaigns, targeting, etc. rather than making new campaigns at the tracking end.
Yay, just got my first sale! yeahaaa
Overall results as of today:
Spent: $45.5
Earned: $40
I know that there can be a refund, but still: it's a success definitely!
Just need to optimize my LP's (i am running 2 atm) even more. I've already added social proof (FB like/share widget for another group with loads of likes. visitor see big numbers, but they don't know that it's not my page
)
Congrats!
Yesterday i had 2 leads and that's $80 and adspent was $76. The funny thing is that my 2 lead came when i had like ~$30 ad spent and after that, spending additional $46 didn't get me any leads.
My LP ctr is:
lp1: 56.00
lp2: 60.00
lp3: 68.00
And today the situation have slightly changed (60 clicks total):
lp1: 68.00
lp2: 58.00
lp3: 55.00
So i will gather more data, will not remove any of my landing pages.
CTR is kinda good, but i want instead of just showing benefits try a poll (with survey script) , to get users even more involved.. i think that ctr will stay the same, but it can boost the number of users that are actually going to buy the product..
My advice to newbies: use landing pages from the start! It really changed my conversion rates! before that i had like 180 clicks to an offer directlinking without conversions at all
Great Follow along man. Do you mind sharing the niche you're into? And what type of LP did you build?
Let's see more sales coming in!!

For clickbank products I would also try building mini sites and split test those against landers. Doesn't have to be too fancy just a simple wordpress site with a few pages. Probably give you less chance of being banned by facebook as well.
Yesterday i have spent $85, got 235 clicks to the salespage , LP ctr remains high ~%60-65
And i got 1sale + 1 Upsell product sold . $52 total..
So it's even more clicks , but less revenue :/ don't know what to do with product yet. It's hard to optimize age/ countries because all 3 sales come from different demographics, no pattern here..
Also, yesterday i had one campaign for Car insurance (pay per call). I've designed a simple survey-lander.
I've got 65 clicks (0.15 epc) and 0 revenue. I will redesign my LP, try different variations.. after all .15 clicks are cheap so probably it can work.
One more thing i will try is to stop the campaign right now. and un pause it on holidays. My product is in entertainment niche, so it can perform better when people don't think of their work..
Good stuff! Launch new campaigns, try new things! Is the clickbank campaign in any way similar to the car insurance campaign (ie about cars)? It's generally a good idea to stick within one "vertical" and try and learn it, rather than testing all sorts of things.
What's the total sales and cost of your clickbank campaign? Also, how are your CPCs trending at the moment, and are there any ads you can cut? How about landers?
Unless your car insurance offer has a tiny payout for the industry, you're nowhere near statistical significance on that lander yet - $10 spend total, correct? What's the payout on the offer?
@caurmen
For clickbank:
Spent: $213.2
Earned: $130 (3 sales+ 1 upsell)
Ads: i am running 7 campaigns and average CPC is $.25, i am constantly removing low performing ads.. and FB, itself, optimizes campaigns by sending traffic to higher performing ads.. And i have 3 Landers with 56,65,66 CTR, and i have just cut off the low performing one
Car insurance offer has $9.80 payout. It's not similar to clickbank in any way.. I just wanted to speed up things: i have tweaked few things with CB campaign and i have some time left, so i've decided to test new things.. And maybe i am doing this because i am not totally sure of my choice going this route with CB product(s)..
Also , for some countries i am already getting Frequency 7.0 on FB, that means that the same people are seeing my ads over and over, and epc decreases.. For this particular campaign i have Potential Campaign Audience at 154k, but Campaign Reach over 3 days is 22k people only, with Frequency 7.0. This thing kinda worries me, as this audience becomes less responsible to my ads
Are you using oCPM? If so the reach will always be lower - the system opens up the audience to more people over time as it gathers conversion data. If you're not getting a substantial number of conversions (e.g. ~50+) then FB might not expand the reach much but only time will tell. You could always use a FB pixel for when someone clicks through the lander (e.g. have a bridge page with the pixel that meta-refreshes after 1s) so that FB has more data to work with.
yes, i am using oCPM. Thanks for advice, i will add a tracking pixel, let's see how it goes.
my stats for yesterday:
$47 spent, $40 earned (1 sale)
very nice ROI
keep up the good work
Hey man,
your way in IM sounds very familiar to me (beside I did Porn&Pills instead of apps *LOL*) and I'm almost on the same track @the mom.
Still learning&testing the FB-ad-game so if you're interested hit me up on skype and let's keep digging together 
Looking forward to following your progress!
I've been doing campaigns all the time, so my journal is alive! Here's what changed: i've realized that i shouldn't promote CB products , at least not in the beginning , because after all the $200+ spent and 3 leads i had no idea what is my profitable demo. One sale came from AU, 2 from US, from different age groups.. So i decided to stick with FB+gaming.
I have an offer with $1.50 payout. Demo: 400k. After split testing 18-20 and 21-24 i had better results with the second age group. And now, after few days of testing my results are:

I had few leads. Yesterday after spending $10 i had $4.5 back.
I am linking to landing page, because offers url is blacklisted at FB. I have 2 LPs now.
After testing 6 images (see img above) i have 2 winners, marked as 1g,2g.
I took first image (1g) and created an Ad set:
1img+ headline1
1img+ headline2
1img+ headline3
1img+ headlineOriginal
Original headline had the best CTR in this group, however in previous test epc was $0.31
Here's my results for the 1st day:

The same goes for image #2 (2g)

Original headline had the best CTR in this group, epc is almost the same as in previous test.
Image marked with ** is the image with original headline i have used in the first stage of testing.
Overall EPC is too high, probably i need to add more images to get higher CTR..
I am still trying to make my gaming offer to work with FB.
after a week of testing a figured it out that for some reason i get lowest CPC when my demographic is broad: US ,male, 18-23; i don't select any interests. i could go as low as $0.11 cpc.
One thing that i notice that it can be profitable only on selected hours - 16:00-23:00; (gmt-4) during these hours i get highest conversion traffic.
And at the same time what freaks me out is the thing that if i see conversions and i rise budget for this campaign during these hours all i get is more traffic but no conversions. let me give you an example:
yesterday i have spent $6 and had like 5 conversions $1.50 each. my budget was ~$15 and i've decided to rise the budget to $100 to get even more traffic during these hours. So what happened? after 15 mins i can see that i've spent $24 total and it got me only 1 more lead :/. Kinda weird.
For this campaign i have 1 img that gets me highest ctr i could get - 0.075-0.1
I am running out of ideas what should i optimize to get it at least stable ROI 0%. If i target certain interest groups my cpm goes up and CPC as well;
I have FB tracking pixel inserted and it's working properly.
Overall yesterdays results are: spent $43 ; revenue $21
Right now i have 2 ideas how to get lower cpc: make 2 campaigns for age groups: 18 - 20 ; 21-24. And also i am tracking what states performs the best, probably it can help me to get even better results.
Also yesterday i've been running newsfeed campaign with the same highest perfoming images. i've spent $8 to get 3 leads - $4.5 back. the results are not that good as with right side banners.
Any advice? thanks
1. Never raise your campaign budget during the day! If you want to raise the budget to it at the very beginning of the advertising day. $15 -> $100 is asking for a huge burst of shit traffic. When you do this the Facebook delivery system goes into shock mode and tries to bring your current spend up to something reasonable, given that it wants to spread the spend evenly across the day. If you're at $3 spent... then suddenly it should have spent about $30... Facebook has to give you clicks/impressions from somewhere and it's generally the lowest quality traffic you will ever get.
2. Splitting into two separate age groups is a good idea, provided the demo's remain reasonably sized.
3. Dayparting on FB is tricky due to point #1.
Hi there
Few things:
- Not sure if someone mentioned before, but when testing ads on facebook you should put ~5 of the same ads in one campaign. You do this for every ad variation. This way you will give each ad variation the best chance to perform. You will see that the CTR will vary allot between the ~5 identical ads.
- $1000 gas card, why wasn't it working? No leads at all?
Anyway, your ad can really be improved.
1. Your copy is bad: Why do you ask if they have a car? People who are interested in free gas will have a car so no reason to ask.
And give them what they want to hear: Why pay for fuel if you can get it free - $1000 worth of fuel in return for 30 seconds of your time - Earn $1000 in 30 seconds. - Rather spend your money on booze than on gas? Get a $1000 gas card. Hurry, deal ends today!. etc
2. the picture is really boring, no wonder you get high cpc's, I bet the CTR is pretty bad? The biggest takeaway I got from Jordan aka Stackman is to use WTF images (whenever possible), ofcourse don't go overboard with this because than you will end up with shitty traffic from people who are just curious.
Images you should use: Sport cars, sport cars with hot chicks, wtf crazy cars etc... just simple google this stuff and you will find some gold.
- Your Clickbank Campaign.... You're running different offers, 3 different landing pages and you are -50 negative ROI from what i have seen.
1. Stick with one offer
2. High payout offers takes alot of data to decide what action you should take: You take action too fast, after 180 clicks you can not decide anything yet
3. -50% roi is not bad at all when testing. I bet if you just stick with one offer, a handfull of ads and patient you can get it to work. The question is, how big is the demo (is it worth it) and do you have the budget.
Your Gaming Campaign:
Follow Zeno's advice regarding the budget increasing thing
1. If I were you I would create new campaigns for your winning ads (~5 indentical ads), and set your budget high for those because you know these work
2. Test new ads on low budget campaigns, as soon as you hit some winners, create new campaings and set higher budgets and profit$$$!!