Home > General > Affiliate Marketing Forum

I'm quitting my Match.com job. Ask me questions. (28)

02-21-2014 07:21 PM #1 titanium777 (Member)
I'm quitting my Match.com job. Ask me questions.

I finished college Spring 2013 and immediately got a job working working for a big dating advertiser. I worked in the office w/ Match.com, Tinder, and People Media (SeniorPeopleMeet, BlackPeopleMeet, BBPeopleMeet, etc). But, I couldn't take working in a cubicle all day. I was a CPA affiliate during college and stopped once Epic/Azoogle & Copeac went under (got worried)...which is why I decided to get a job upon graduation.

I managed affiliates, ran social campaigns (spent $450k m/o on FB), and got a huge feel for the inside industry.
Feel feel to ask, Skype, or PM me questions about my time working full-time there.

02-21-2014 07:30 PM #2 bbrock32 (Administrator)

I am curious, how long it takes for those companies to turn a profit on leads they pay to affiliates?

02-21-2014 07:33 PM #3 Mr Green (Administrator)

Holy shit nice post! Bet you are going to get bombed with PMs.

Give us some dirt. What was the sneakiest thing Match.com did to affs?

What did you learn that you can apply to affiliate campaigns today?

02-21-2014 07:35 PM #4 swissfactor (Member)

So you were the guy deciding my traffic was bullshit after 13 conversions (seniorpeoplemeet) and told the affiliate managers to ban me for this offer?

How does this make any sense? "premature optimization is the root of all evil" and these affiliates won't promote any people media offer anymore.

I just would like to learn how these decisions are justified in the perspective of an advertiser (and learn from it). Thanks.

02-21-2014 07:42 PM #5 titanium777 (Member)

Quote Originally Posted by Mr Green View Post
Holy shit nice post! Bet you are going to get bombed with PMs.

Give us some dirt. What was the sneakiest thing Match.com did to affs?

What did you learn that you can apply to affiliate campaigns today?
BTW - i forgot to mention the reason i got into CPA marketing was b/c of your blog!
Those POF posts were golden!

02-21-2014 07:46 PM #6 titanium777 (Member)

I learned alot there. Almost all properties pay pubs on net 30.
In all honestly, they are pretty transparent. They are all owned by IAC, a multi-billion public company. So alot of what happens is dictated by IAC, downwards.

Match doesn't rely too much on affiliates, so good luck trying to run their offer.
People Media relies more on affiliates...but most big ad networks (FB, Google) won't really let affiliates run on their ad platforms.

That being said...they do make alot of $ off some affiliates. There are some pretty big email guys out there..so if you have a nice list then you're in biz!

02-23-2014 05:30 PM #7 stackman (Administrator)

I'd like to know everything about Tinder! It's owned by Match? Did they buy it or create it?

Tell us about the algorithm?

Most popular city's?

Anything else interesting?

02-24-2014 05:39 PM #8 titanium777 (Member)

Tinder was started internally by IAC in 2012.
IAC owns match, people media, tinder, etc.

It's run by a bunch of 20-something year olds, who use 'viral' marketing in colleges (they probably work 3 hours a day in the office).
It doesn't make any revenue, but has a huge buzz. LA is very popular.

I found interesting that it's only sparked 2 marriages...but is responsible for 437,021 females getting pounded out.

02-24-2014 06:49 PM #9 thatguy (Member)

Hi thanks for info

02-24-2014 08:35 PM #10 eagleeye (Member)

Subscribed. Thanks

02-24-2014 08:42 PM #11 arjun (Member)

Was it being in a cubicle that set you off or did you have the itch for running media buys on your own terms?

02-24-2014 10:16 PM #12 thefalcon (Member)

LA you say? Off to download the app...

02-24-2014 10:18 PM #13 maynzie (Moderator)

I'd like to know everything about Tinder! It's owned by Match? Did they buy it or create it?

Tell us about the algorithm?

Most popular city's?

Anything else interesting?
HAHA! Trust you to want to know the goss on tinder you playah!

02-24-2014 11:12 PM #14 pitboy88 (Member)

Great post and thanks for the info ..
Best of luck with your next adventure ...

02-25-2014 01:16 AM #15 waylander (Member)

Can confirm tinder as powerful "pounding out" tool.

02-25-2014 01:30 AM #16 maynzie (Moderator)

I found interesting that it's only sparked 2 marriages...but is responsible for 437,021 females getting pounded out.
I'm interested in is that a real fact? How does tinder know how many girls are getting the D?

02-25-2014 02:41 AM #17 classymonet (Member)

Quote Originally Posted by titanium777 View Post
... is responsible for 437,021 females getting pounded out.
So what's the tracking pixel you guys use to measure these conversion rates?

02-25-2014 06:42 AM #18 Mr Green (Administrator)

@maynzie the data is for real, tinder has a new tripadvisor type feature. Once girls have received the D they go back and write a review. There five criteria; cleanliness, creativity, size, stamina, and overall satisfaction.

02-25-2014 07:15 AM #19 maynzie (Moderator)

Yah I realised I was f**ing retarted after I posted it lol

02-25-2014 08:58 AM #20 craigm (Veteran Member)

Quote Originally Posted by classymonet View Post
So what's the tracking pixel you guys use to measure these conversion rates?

02-25-2014 09:57 AM #21 cloudf (Member)

What are you going to do now?

02-26-2014 05:25 PM #22 titanium777 (Member)

Quote Originally Posted by craigm View Post
That was the pixel in late 2013.
They've updated their pixel to:

Click image for larger version.  Name: creeper.jpg  Views: 72  Size: 40.1 KB  ID: 1962

02-26-2014 05:27 PM #23 titanium777 (Member)

In all honesty...Tinder literally is the best hookup app on the market.

Split-test a few photos, "like" every girl (and just delete any slam-pigs you get paired with), and send a nice message to any decent matches.

02-26-2014 06:34 PM #24 sciaq (Member)

Where to know for you? You gonna take the skills you learnt media buying and smash down some of your own commissions?

02-26-2014 11:21 PM #25 stackman (Administrator)

Quote Originally Posted by Mr Green View Post
@maynzie the data is for real, tinder has a new tripadvisor type feature. Once girls have received the D they go back and write a review. There five criteria; cleanliness, creativity, size, stamina, and overall satisfaction.
So this is where things get a little too real.

This app LULU now allows girls to add guys by their facebook (without your auth) and then can rate you based on dates/sexual experiences.

Met a group of girls who we're on it scanning through guys. Kind risky business

http://en.wikipedia.org/wiki/Lulu_%28app%29

02-26-2014 11:41 PM #26 maynzie (Moderator)

Split-test a few photos, "like" every girl (and just delete any slam-pigs you get paired with), and send a nice message to any decent matches.
I lol'd for real at slam-pigs

02-27-2014 03:26 PM #27 titanium777 (Member)

Quote Originally Posted by sciaq View Post
Where to know for you? You gonna take the skills you learnt media buying and smash down some of your own commissions?
I didn't join this forum this month for no reason

02-27-2014 04:07 PM #28 stackman (Administrator)

Quote Originally Posted by titanium777 View Post
I didn't join this forum this month for no reason
Boom! Get on it, you've got a ton of insider info that can really help when it comes to know what converts/who to target and other stats.

Home > General > Affiliate Marketing Forum