Why is my video lander getting 0% CTR? (7)
So I'm drawing Facebook traffic to this lander, but after about 100 hits, I still have a 0% CTR to the offer page.
http://perfectpendulum.com-jdh.com/1/
- The video is short, snappy and explains what the product is about
- I draw attention with a big bold headline
- I pre-qualify people with my ad copy ("not good at putting?") and my targeting (one state US, male 30-50y/o, liking various golf brands)
What is wrong with this concept?
very techincal.
You need to sell.
Why would people what this? To improve their strokes right? Why do they want to do that?
I don't know I don't like golf but if I had to guess there could a multitude of motivators.
Feelling like a pro, beating friends, bragging rights, or whatever. But your sales video gives none of the benefits. It just gives a lot of technical how to and this typically doesn't sell.
Get them sold on emotion then back it up with fact....
I didn't watch the video but I wouldn't click the Order Now Button 
1. Headline - too generic - go with something like How ... ? What ... ? Why ... ? - interesting, catchy - it's job is to make the visitor to watch the video
2. Description = Headline but in more words, no selling here. Benefits for watching the video ?
3. Remove Order Button and make it appear after x seconds when you're calling to action in the video
4. Autoplay the video
Might wanna consider instead of selling on that page is to get people to signup on an email list and setup a few emails to build trust and after this to sell.
I would split test this.
As for the flow for optimization:
Split test ads on facebook and see what's the angle that make people click =>
Split test LP title with that angle =>
Split test LP Description, again with that angle =>
Video with that angle =>
CTA
Consider using an email form instead of order now as your cost for optimization will be much lower.
I would change the headline first of all,
also opening with different browsers i see different page layouts (firefox = messy, internet explorer = NO video)
Originally Posted by eugeniu
Also 29$? I don't play golf, but at least in my country it's a game for richer people. 29$ feels like some cheap product I can buy in a TV advertising show.
Lots of excellent advice here!
One more thing I'd add: double-check that all your HTML is working. If I see a 0% landing page CTR after a decent number of clicks, it's almost always because I screwed up the CTA link and so no-one can click through no matter how much they want to...
In a nutshell, too technical, not "friendly" and definitely not user friendly.. i'm not being "sold!"
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