After dicking around with troubleshooting my tracking setup and making sure my ads all worked, I finally launched a campaign a few days back.
I'm running the campaign in South Africa and the offer had pre-made creatives that were all in English. I ran the campaign for two days and got a decent CTR of .1-.2% depending on the ad (no conversions).
Decided to check into the dialects in South Africa because I've heard of Afrikaans before. Made some shitty banners in Afrikaans, uploaded an Afrikaans lander, then relaunched the campaign.
At about 5k impressions, I'm sitting at .3% CTR, lander CTR of ~70%. So remember kids, check your dialects/languages in international countries!
Now if only I can convert with this fucker I would be rolling in cash...
yup, for example: there's a difference between spanish spoken in spain, and mexican spanish ... i experienced the exact same thing....
another funny thing that meant positive ROI vs negative ROI was forgetting to put the upside down question mark on a banner, vs putting the upside down question mark (again in spanish) -- its crazy how not using their local way of speaking the exact same language can have an impact
Oh, hell yes. I once had a particularly good translator use a two-word slang phrase in an ad I was putting up - that two-word phrase resulted in something like a 70% boost to CTR.
Slang and dialect are super-important.