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POF Case Study Campaigns You Can Learn From (4)

11-29-2013 04:16 PM #1 caurmen (Administrator)
POF Case Study Campaigns You Can Learn From

Need some examples of what to do on POF?

Then you need case-studies. Hard information on what works from solid testing.

That's what this index is designed to give you: access to every useful case study on POF from years of STM research.

Some of these studies are a bit old now, but they've all got useful insights to share.

Case studies on STM

Walkthrough of $500/day POF Campaign

Maynzie outs almost everything from a working $500/day campaign, including images, targeting, LP design, offers and more.

Make Your Campaign Last Longer?
Maynzie does a test on the effects of the word "Free" on a campaign - and they're pretty surprising.

Mr Green POF 310 x 110 ad Case Study Details.
In a follow-on from a blog post, Mr Green examines the effectiveness of 300x110 ads on POF, and some tricks you can use with them.

Putting an age old theory to the test!
Maynzie tests the effects of bids on conversion volume: do higher bids mean more conversions?

Insider Internet Dating on POF(pre STM days)
Lucioust shares every detail of an old campaign on POF - from funnel to ads to email templates.

Volume Test - Per Day vs. Per Visit & Per Hour (Freq. Cap)
Rockstar John ran a quick test of volume compared to frequency type: does "per day" really get a lot less clicks than "per visit"?

Testing Session Depth > 5 for Female Campaign (Creatives Included)
Another older study (most of these creatives wouldn't be allowed now), but some great insights in ffclogin's quick test of session depth and its effects.

Women Mature Dating
A detailed case study from Illusive on offers that are still around - all the details of how he optimised a working campaign.

I'm outting one of my campaigns. Check it out.
I'm not 100% sure if this campaign would be allowed or not these days - but regardless, another great look at how a 3 month campaign on POF was designed.

External Case Studies From STM Members


CPM Bid and Traffic Quality Relationship Explained
ffclogin takes another look at bid vs traffic quality, with some mind-blowing math to figure out what's going on.

Brand Reputation Has An Effect On Your $. EA & Need For Speed World Results!
Ben from POF ran this case study on his own platform, looking at how a brand might sometimes be better not mentioned on your ads...

I hope that was useful for everyone! If you know any other case studies on POF I missed, please do post 'em below!

11-30-2013 02:03 AM #2 noirmaybe (Member)

This is great! Really helpful stuff

I copied and pasted a lot of post from various follow alongs from here, unfortunately it's just the post and not links to the threads, If I had them they'd be perfect here

11-30-2013 04:35 PM #3 caurmen (Administrator)

There's a follow-along index coming soon detailing the most useful POF follow-alongs - feel free to nominate your favourite follow-alongs for it!

04-20-2015 10:11 PM #4 ggpaul (Member)

Hi, was wondering if the list of case studies will be updated periodically? Thanks.

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