This is probably a super noob question but I couldn't find a thread in search so:
How do you track multiple ads in Facebook? I know in POF I would just change the tracking URL to kw=ad1, ad2, etc.
Since FB only allows one link for your campaign, how do you know which ad is sending you traffic?
Each ad can have its own URL
Maybe this will help
http://cpvlab.com/forusers/Facebook_...th_CPV_Lab.pdf
See the CPVLab guide in my signature (below) - that'll show you how to give each ad its own identifier.