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Are we losing leads from domain redirects? (8)


02-14-2014 07:46 PM #1 angry old lady (Member)
Are we losing leads from domain redirects?

Alright, so almost all affiliate has their campaigns set up a similar way. We all host our landers on a specific domain that is relevant to the offer we are pushing. But from a customer point of view, they click on your banner, get directed to your super awesome landing page at supersexfun.com click through... then what..? They get redirected to a different domain which had the offer

You would think from a customer's point of view, this would raise a bit of confusion and suspicion. They thought all these girls were on supersexfun.com and instead they are brought to hookuplove.com; the actual offer

Now im obviously not saying this doesn't work, but can we improve this making the domain redirect better?

So say your lander domain is supersexfun.com and you are pushing a casual dating offer called HookUpLove

Why not register a domain that begins with a "com" and then a random string that you would expect to see from any website then add a subdomain to host your landing page for that specific offer


Here let me give you an example..

So instead of our lander domain being:

Code:
http://supersexfun.com/us/lp1.html
it can be:

Code:
http://hookuplove.com-session-id-32hdjjdjd373bd69.info/us/lp1.html
So at first glance, from the lander to the offer, it looks like the exact same domain

I wouldnt mind split testing that this week, see if it converts better. Sorry about the bad formatting... I'm just on my phone right now


02-14-2014 08:21 PM #2 panicore (Member)

Loads of people are doing this already.


02-14-2014 08:29 PM #3 angry old lady (Member)

Quote Originally Posted by panicore View Post
Loads of people are doing this already.
Ive seen it done one before but for a different reason

Never seen it done for adult. Really curious how well it would perform


02-15-2014 11:43 AM #4 massivemarket (Member)

In my experience, it does give a marginal bump and more if you put the logo and make the lander look like its a natural extension of the website (buttons, font, everything). But from the testing I've done, its usually the overall layout (especially the background picture) that makes the difference.

I use to make landers that emulate the offer as much as possible but the time and resources required isn't really worth it. I would much rather spend the time to make high converting layouts for that particular country so I can continually improve my "baseline" landers if that makes sense. Still I'm curious to hear what other peoples experiences are.


02-15-2014 12:21 PM #5 caurmen (Administrator)

My experience is also that domains only make a marginal difference - but it'd be interesting to see more tests!


02-15-2014 01:26 PM #6 iAmAttila (Veteran Member)

Clicks are lost all the time for whatever reason, no such thing as 100% click delivery.


02-15-2014 02:50 PM #7 dr_ngo ()

I think this is really overanalyzing. It could give a small bump, but I don't think it'd be enough to make a difference to be worth the effort.

With adult you're usually switching or split-testing offers, so it seems like a pain in the ass to make a domain for each offer.

I think there are maybe 100+ other elements you could test that would make more money. I'm very 80/20 oriented in my strategies. Just focus on the elements that make the most difference, and spend your time scaling.


02-15-2014 03:26 PM #8 bbrock32 (Administrator)

I have split tested in the past and didn't really make a difference.

As others have said there are far more important factors to consider.


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