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You wont believe what just happened.. (21)

02-13-2014 09:00 PM #1 pfabian166 (Member)
You wont believe what just happened..

i was testing some campaigns with TJ and decided to test exoclick. I set up the same campaigns i had over on TJ, put in 200$ and ran it, and decided to take a nap. When i wake up my account is -200$.
ive got 3000 clicks with only 9 conversions. This ever happen to anyone ?

02-13-2014 09:02 PM #2 Mr Green (Administrator)

Haha it's happened many many times. It's part of the game. Take note on where your clicks where spent, and what made that traffic different from TJ. Was it the type of site, was it the geo, was it the banner placement, was it simply time of the day?

02-13-2014 09:04 PM #3 kamaleon (Member)

Never tried Exo, but it does not have a daily budget?

02-13-2014 09:05 PM #4 pfabian166 (Member)

Quote Originally Posted by Mr Green View Post
Haha it's happened many many times. It's part of the game. Take note on where your clicks where spent, and what made that traffic different from TJ. Was it the type of site, was it the geo, was it the banner placement, was it simply time of the day?
I ran RON over there. im sure thats one of the reasons.

02-13-2014 09:06 PM #5 pfabian166 (Member)

Quote Originally Posted by kamaleon View Post
Never tried Exo, but it does not have a daily budget?
it does, and i set mine for 10,000... lol go figure.

02-13-2014 09:09 PM #6 cmdeal (Veteran Member)

Quote Originally Posted by pfabian166 View Post
i was testing some campaigns with TJ and decided to test exoclick. I set up the same campaigns i had over on TJ, put in 200$ and ran it, and decided to take a nap. When i wake up my account is -200$.
ive got 3000 clicks with only 9 conversions. This ever happen to anyone ?
Stop taking naps!

02-13-2014 09:09 PM #7 kamaleon (Member)

Well now you learned the lesson

I feel this is like poker, minimize the losses and maximize the benefits (when possible)

02-13-2014 09:10 PM #8 pfabian166 (Member)

Quote Originally Posted by cmdeal View Post
Stop taking naps!
i learned my lesson! With 12"+ of snow out here in NY. shoveling got the best of me !

02-13-2014 09:33 PM #9 andyvon (AMC Alumnus)

Even when you set a daily budget, Exo oftentimes overspends a big % if it's a high volume campaign (have seen up to 50 %), so it's a good idea to keep a close eye on new stuff after launching.

Starting out with a frequency cap of 1 is also a good idea on Exo to limit the floodgates a bit.

02-13-2014 09:36 PM #10 pfabian166 (Member)

Quote Originally Posted by andyvon View Post
Even when you set a daily budget, Exo oftentimes overspends a big % if it's a high volume campaign (have seen up to 50 %), so it's a good idea to keep a close eye on new stuff after launching.

Starting out with a frequency cap of 1 is also a good idea on Exo to limit the floodgates a bit.
Will do ! thanks

02-13-2014 09:51 PM #11 grandtheftpixel (Senior Member)

Hahah yep been here as well.

Here's probably what happened:

1) no frequency capping

2) your defauly bid was set well above the rest of the auction so you were allocated a large % of the traffic. Make sure you check the bidders hierarchy before kicking off a campaign.

02-13-2014 09:58 PM #12 pfabian166 (Member)

Quote Originally Posted by grandtheftpixel View Post
Hahah yep been here as well.

Here's probably what happened:

1) no frequency capping

2) your defauly bid was set well above the rest of the auction so you were allocated a large % of the traffic. Make sure you check the bidders hierarchy before kicking off a campaign.
ill be sure to check that before putting a campaign live again lol

02-13-2014 10:28 PM #13 paulis1 (Member)

I'd stick with cpc when doing RON just to keep things under control. Once you have collected your placements and narrowed down your banners that converted, switch over to cpm. With this, you'll get your $200 back many times over very easily when you work off your data that you collected.

Good luck.

02-13-2014 10:42 PM #14 cmdeal (Veteran Member)

The first rule of business:

Money Never Sleeps.

02-13-2014 10:50 PM #15 thebrent (Member)

This has happened to me on Exo too. The CTR on my ads were terrible, stepped away for a bit and ended up draining 100 bucks.

02-13-2014 11:20 PM #16 pfabian166 (Member)

Quote Originally Posted by paulis1 View Post
I'd stick with cpc when doing RON just to keep things under control. Once you have collected your placements and narrowed down your banners that converted, switch over to cpm. With this, you'll get your $200 back many times over very easily when you work off your data that you collected.

Good luck.
thanks man

02-14-2014 12:11 AM #17 angry old lady (Member)

happened to me so many times in the past.


same with just horrible converting days. going from 10% conversions to 1% is annoying

02-14-2014 12:27 AM #18 keepitsimple (Member)

I feel like this has happened to just about everyone here.

Exo is the last place I ever bring a winning campaign - in my experience it is one of the shadiest sources as far as BS clicks / user trapped into clicking / or never sees your ad (depending on if you bid cpc or cpm) so if I do decide to scale a campaign that is working everywhere else over to exo, I watch it like a hawk.

02-14-2014 01:08 AM #19 pfabian166 (Member)

Quote Originally Posted by keepitsimple View Post
I feel like this has happened to just about everyone here.

Exo is the last place I ever bring a winning campaign - in my experience it is one of the shadiest sources as far as BS clicks / user trapped into clicking / or never sees your ad (depending on if you bid cpc or cpm) so if I do decide to scale a campaign that is working everywhere else over to exo, I watch it like a hawk.
I sort of agree. for some odd reason, i payed 5.35 for 1 click on a site.. when i was bidding alot lower then that

02-14-2014 01:28 AM #20 maynzie (Moderator)

ah yeah this stuff sucks, but I'm pretty sure most affiliates have gone through the same thing.

Having a high budget with RON traffic is gonna end up bad if you go to sleep, lucky it was only a nap mate and not a full sleep. Onwards and upwards

02-15-2014 10:38 PM #21 matuloo (Legendary Moderator)

1. NEVER run RON campaigns on exo in a high volume GEO without blocking the large sites first if you dont want your budget drained fast, unless you know what you are doing.
2. NEVER run RON campaigns on exo using CPM, unless you only pick a limited numer of sites that you know have good quality placements.
3. NEVER count on exo respecting your daily budget cap if you step into a large volume GEO without having large sites blocked.

I learned this the hard way as many on this forum )

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