I posted a similar thread on the PPV forum but it was suggested I try FB because of my geotargeting requirements (Australia Only).
Apologies if this is against the forum's TOS, but I'm looking for someone with a good amount of Facebook lead gen experience under their belt to launch a trial campaign for me.
Although we've made PPC on Adwords / Bing work really well for us, success with Facebook has been far more elusive.
What I'm looking for:
- Australian traffic only
- Finance / Insurance niche
- Demographic targeting towards women aged 25+
- Good quality leads (i.e. people with a genuine expression of interest in the product)
- Target CPL of around $3.50 AUD
I've got a fair amount of experience in creating landing pages, and we already have well performing landing pages for both PPC and EDM traffic, so you wouldn't need to create a landing page from scratch, but may want to modify one of our existing pages to properly suit FB traffic. I also have a full compliment of banners of varying dimensions.