Need LP critique please (10)
Hey guys,
Trying to run Valentine's-related campaign here. The offer is about flowers & gifts delivery. I have not do enough tests yet, but anyway getting ~0 CTR. Is something totally wrong with the page?
Here's the screenshot 
First thing I'd always check if you've got 0 CTR - is there a broken link somewhere? Can you click all the way through to your offer yourself?
I'd recommend making the prices at the bottom clickable-through.
You might also want to consider moving the copy at the right-hand side left a bit - the design's quite nice, but I suspect you may be losing clicks to people expecting text in the middle.
And you could try punching the CTA up a bit - maybe "Find The Perfect Flowers For Her", "Show Your Love", or something similar. Or even just "Send Flowers"!
Originally Posted by ipetrov
How much traffic have you gotten so far and what is your traffic source?
If it is 1000 visits on Google PPC for very high intent terms, then you definitely have a problem. But if it is 100 impressions via PPV for example, then I would not sweat too much at this stage.
Originally Posted by caurmen
Originally Posted by cmdeal
Have you considered making it mobile friendly?
No, from the start, I was planning to run this offer with desktop traffic only.
In the future i wouldn't share your URL, just an image of your landing page
You're asking the customer to 'Order Now' before explaining exactly what he's ordering.
'Order Now' is something you see when the decision has already been justified in his mind, not before.
While it's a nice design for a website selling flowers, it doesn't answer the most important questions, "What flowers am I going to get, and how much is it going to cost me?"
I would remove that gigantic bouquet and replace it with the product (if there are more than one, then go for whatever is the bestselling product on the website).
I'm also questioning that main headline: "Say it with flowers".
Depending on how the user has reached your page, he has already decided to say it with flowers. That's why he's there.
You want to convince him to say it with your flowers instead of your competitors.
Most importantly with Valentines Day, you want to tick two boxes:
1. Convenience.
2. Looks impressive.
I haven't sold a single bouquet of flowers in my lifetime, but that's where I'd start.
Good luck!
Finch, thanks for such a detailed review! Most of your points are so obvious, yet somehow it's so hard to see flaws in your own work.
Originally Posted by Finch
Let's say the offer gives the user a wide choice of products/services, an online store in my case.
Technically I can't link to specific product in the store, just to main page.
How reasonable will it be to display "real" best selling products if i can't link user to them? Let's imagine a situation: user gets to the page, notices a cool product, clicks the link, lands on the main page of the store, thinks that something is broken, leaves.
I thought this would cause the conversions to decrease drastically and put only a list of categories (flowers, sweets, bears) on my page instead of real products. Was it a bad decision?
Or maybe there is some linking magic that allows to get user to arbitrary page on the offer website?
I asked my affiliate manager, he said it's not possible.
The affiliate links i saw until now all had the same format: networknametracker.com/?affid=123&creativeid=321
Then it automatically redirects to the offer page, which can't (?) be changed.
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