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Do you start with 1 big campaign or smaller segregated campaigns? (5)

02-10-2014 01:58 PM #1 shakedown (Member)
Do you start with 1 big campaign or smaller segregated campaigns?

Hey guys,

I am curious, in mobile, do you start with 1 big campaign with targeting as broad as possible or 4 smaller campaigns such as:




I have been doing it the second way and wanted to know what you guys think. Thanks!!

02-10-2014 05:55 PM #2 ahmedkassem (Member)

Definitely go with splitting campaigns, These are the correct 4 different campaigns you should do.

When you find a winner app/site.. use that in a new campaign targeted only to this app

02-12-2014 09:11 AM #3 Mr Green (Administrator)

Yep it makes sense to segregate it like that. You don't want wifi and apps alone to burn all your budget without seeing any mobile and site data.

02-15-2014 07:35 PM #4 stackman (Administrator)

Pretty much with mobile the more you segregate the betters.

There's SO many targeting options, that you want to track it all and only buy the clicks that convert for you.

02-15-2014 09:02 PM #5 iAmAttila (Veteran Member)

I say write down your questions then setup controlled tests and let the data provide the answers

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