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(22) hours left - act now! The Flappy Bird Story - Bluff or Fact? (46)
02-09-2014 02:42 AM
#1
bstrd ()
(22) hours left - act now! The Flappy Bird Story - Bluff or Fact?
I'm sure you guys already heard about the indie smash hit for iOS / Android, a game called Flappy Bird. For the others:

"The enigmatic and oppressively difficult mobile game Flappy Bird has turned into quite the cash cow for Vietnamese developer Dong Nguyen. In an interview with The Verge, Nguyen revealed that the game, which has been sitting atop the App Store and Google Play Store charts for nearly a month, is earning on average $50,000 a day from in-app ads. [.....] The app has been downloaded 50 million times, and has accumulated over 47,000 reviews in the App Store — as many as apps like Evernote and Gmail. Mobile games studios generally spend months coding up deliberately addictive and viral titles, but Nguyen did it by spending a few nights coding when he got home from work." (THE VERGE)
Business Insider wrote:
"For some context on the success of Flappy Bird, in the U.S. App Store, Facebook's new Paper app is number three, sitting behind Flappy Bird, and a game just like Flappy Bird called Ironpants. Facebook has 147 million daily U.S. users. It dominated in press coverage for Paper. And yet, it still can't beat some goofy app made by a Vietnamese developer in his free time."
And today's news:
'Flappy Bird' creator says he's pulling the game offline"
"Flappy Bird creator Dong Nguyen has said that he will take the game down — presumably removing it from the iOS and Android app stores — tomorrow for reasons unknown. On Twitter, Nguyen, whose surprise hit is making $50,000 a day in ad revenue, said that he "cannot take this anymore" and would remove the game 22 hours from now, or midday Sunday. He ruled out a couple of the most obvious potential explanations, saying that there were no legal problems, the game had not been acquired, and he had not quit making games."

(THE VERGE)
This guy is a true genius (i really hope so) or just a scared little boy. If he plays his cards right, it easily could be the wildest ride of his life! What do you think?
Oh, and if this is your account, then i highly suggest something for you: Talk with some of the big dogs here and MILK THE SHIT OUT of your game haha!
02-09-2014 03:16 AM
#2
erikgyepes (Moderator)
(22) hours left - act now! The Flappy Bird Story - Bluff or Fact?
The downloads will just be rolling now! And the media exposure he gets is incredible. Looks like a little boy, but his marketing is really smart. Let's see what will follow!
02-09-2014 03:41 AM
#3
philme (Member)
Wow $50k a day?! Must be a marketing ploy. What else would compel someone to just take down an app that makes that much money and not even sell it?
02-09-2014 06:08 AM
#4
epicskillz (Senior Member)
I started playing the game yesterday after hearing so many people talking about it.
But what.. $50k/day?!?!?
That's insane man!!
And yea if the guy is on the forum I'm sure we'd all love for him to do a AMA!
02-09-2014 06:12 AM
#5
angry old lady (Member)
the funny thing is that I downloaded it because of reading about those tweets
fuck me.
EDIT: who is he using as a traffic source? 
02-09-2014 06:39 AM
#6
bstrd ()

Originally Posted by
angry old lady
EDIT: who is he using as a traffic source?

I can see it on google through sitescout:
02-09-2014 06:55 AM
#7
iAmAttila (Veteran Member)
He's using google, I tried running some very hgh ctr ads (in other games) on it and it had the shittiest CTR ever, no wonder CPM Is so relatively low.
02-09-2014 07:59 AM
#8
Mr Green (Administrator)
It's either a bluff or he got fucked by Mario Brothers company for copying their landscape.
02-09-2014 09:07 AM
#9
bstrd ()

Originally Posted by
Mr Green
It's either a bluff or he got fucked by Mario Brothers company for copying their landscape.
I'm sure he's got his reasons. Also i'm pretty sure about something else: Nobody wanna f*&k with Nintendo who live on that side of the world haha.
02-09-2014 09:49 AM
#10
Mr Green (Administrator)

Originally Posted by
bstrd
I'm sure he's got his reasons. Also i'm pretty sure about something else: Nobody wanna f*&k with Nintendo who live on that side of the world haha.

Is that from God of War? I think I watched a mate play it, it's like watching a movie.
02-09-2014 09:56 AM
#11
bstrd ()

Originally Posted by
Mr Green
Is that from God of War? I think I watched a mate play it, it's like watching a movie.
Nah, it's from Zack Synder's movie: Sucker Punch.
http://www.youtube.com/watch?v=c-bCGOthQ5k
02-09-2014 09:58 AM
#12
Mr Green (Administrator)
^^ Haha no shit, I've seen it. Guess I felt like I was watching a game.
02-09-2014 10:16 AM
#13
bbrock32 (Administrator)
I feel it's more like a ploy to get more attention to the game.
02-09-2014 10:17 AM
#14
cmdeal (Veteran Member)

Originally Posted by
bbrock32
I feel it's more like a ploy to get more attention to the game.
He is the Kurt Cobain of game developers ...
02-09-2014 07:41 PM
#15
theroach (Member)
Let's hope that's the case, and he's not the Eddie Vedder of game developers.
02-09-2014 09:29 PM
#16
bstrd ()
And he did it.
"Sure enough, the game appears to be gone. And in its spot on the #1 spot on the iOS leaderboard? A Flappy Birds clone." (TechCrunch)
02-09-2014 09:52 PM
#17
philme (Member)
interdasting.... lets see if he brings it back a few days later saying he couldn't let it go. Either that or he really is a scared little boy.
02-09-2014 09:55 PM
#18
cmdeal (Veteran Member)

Originally Posted by
philme
Wow $50k a day?! Must be a marketing ploy. What else would compel someone to just take down an app that makes that much money and not even sell it?
He will still make money even if it is off the App store, as long as people keep on playing it and it still shows ads.
02-09-2014 09:56 PM
#19
hd2010 (Member)
Is this in app purchase ? how he monetised this little game ?
02-09-2014 10:02 PM
#20
maynzie (Moderator)
Is this in app purchase ? how he monetised this little game ?
Banners ads inside the game
02-09-2014 10:14 PM
#21
hd2010 (Member)

Originally Posted by
maynzie
Banners ads inside the game
earned by CPM basis ?
02-09-2014 10:30 PM
#22
maynzie (Moderator)
Not sure what model his using but most likely cpm based, his got the large volumes haha
02-09-2014 10:45 PM
#23
angry old lady (Member)

Originally Posted by
bstrd
I can see it on google through sitescout:

alright, now im curious. thats about $190k/day in revenue. how is he only making 50k?
02-10-2014 01:37 AM
#24
erikgyepes (Moderator)
Game is now deleted from the apps tore in real 
02-10-2014 02:59 AM
#25
deondup (Member)

Originally Posted by
angry old lady
alright, now im curious. thats about $190k/day in revenue. how is he only making 50k?
That's AVERAGE CPM - CPM's vary greatly in different geo's and also between iPhone, iPad and Android.
Also, ad networks take a big cut.
He's missing out on SO MUCH money because he's monetizing very poorly. Any half decent developer will do 3x that in advertisng
02-10-2014 07:12 AM
#26
andy_d (Veteran Member)
Man games are where it's at!
Amazing potential if you can get the 'addictive' formula right
02-12-2014 12:06 AM
#27
delash (Senior Member)
Lots of guys are going to copy Flappy Bird as is, very interesting see those clones cumming up in the next few days...
02-12-2014 01:26 AM
#28
bstrd ()

Originally Posted by
delash
Lots of guys are going to copy Flappy Bird as is, very interesting see those clones cumming up in the next few days...
They're already there. I'm sure they're bangking hard with those "simple" clones too. Flappy Birdie, Splashy Fish (wtf?), Ironpants, Flappy Bee - the strongest ones. Today (2/12/2014) they'are in a better position than Facebook Messenger, Instagram, Snapchat etc. If they can monetize those better than than the guy did with the original one... no comment.
Btw, that dude still banking on Flappy Bird. The app removed from the store currently, but still playable, and got ads in it. There goes some nice $$$ from an app which is not even listed in the appstore haha.
(
App Annie)
02-12-2014 02:48 AM
#29
angry old lady (Member)

02-12-2014 04:37 AM
#30
deondup (Member)
Apple and Google on a rampage...started removing Flappy Bird clones from the app stores.
If you use any "flappy,bird" in your meta keyword tags or name - delete them now or lose your game!
02-12-2014 11:00 AM
#31
gcxx (Senior Member)
lol such a simple game! ( never played just seen youtube clips) it shows u its all about how addictive the game is. not graphics, characters, multiplayer option, , how much time u put in, etc etc .. make a game with a bird and make it addictive, win?
02-12-2014 12:56 PM
#32
iAmAttila (Veteran Member)
thats' freakin awesome angry old lady 
02-12-2014 10:09 PM
#33
stackman (Administrator)
Games gone! The guy was dead serious
Blows my mind
02-14-2014 09:26 AM
#34
Mr Green (Administrator)
Interesting article on how he busted to the top of the charts.
http://venturebeat.com/2014/02/11/ho...of-the-charts/
02-15-2014 05:43 PM
#35
stackman (Administrator)

Originally Posted by
Mr Green
I've seen these articles a lot with popular apps, but i don't love them because the easy part is getting to the top, the hard part is staying there. Often apps will have huge promo hit #1 for 2 days and dissapear out of top 300 2 days later.S
So what i'm getting at is games like Flappy Birds have something else, the X factor if you will.. that makes them addictive and viral, and no tactics such as mega review #'s can make that happen. It can be engineered though (sometimes).
02-16-2014 07:30 AM
#36
deondup (Member)
^^^
Mega # of downloads + Mega # of reviews WILL get you the momentum needed to do this. If you don't get that initial momentum then even the most viral game will not catch on. Flappy Bird is the perfect example - its been in the app store for months and was a total dead-rubber...until it magically got a burst of downloads and reviews
02-20-2014 04:25 AM
#37
philme (Member)
http://thechive.com/2014/02/19/guy-a...e-cameo-video/
I think he might have taken it down because he was scared of legal issues. Then he used this ploy to get the game massively talked about and even still being distributed without the market. I don't know just my hypothesis haha.
02-23-2014 05:35 AM
#38
ViperChill (Moderator)
A good friend of mine has made great money with a clone, Splashy Fish. He just passed 5,000 reviews in the Google play store. Also has a version on iOS too.
03-14-2014 09:22 AM
#39
andyvon (AMC Alumnus)
Interesting interview with the Flappy Bird creator on Rolling Stone: http://www.rollingstone.com/culture/...s-out-20140311
03-16-2014 04:07 AM
#40
stackman (Administrator)

Originally Posted by
ViperChill
A good friend of mine has made great money with a clone, Splashy Fish. He just passed 5,000 reviews in the Google play store. Also has a version on iOS too.
Have any stats on how its doing, Apple kicked out 1000+ clones
03-19-2014 09:47 PM
#41
redrummr (Member)
My top score is now 290 in this game, set from a Guangzhou hotel bathroom yesterday.
We're talking like 6-7 minutes of flapping without error.
He'll put the game up when he needs more money, and the news stories will flow... easy publicity.
03-19-2014 10:16 PM
#42
zeno (Administrator)

Originally Posted by
redrummr
My top score is now 290 in this game, set from a Guangzhou hotel bathroom yesterday.

We're talking like 6-7 minutes of flapping without error.
He'll put the game up when he needs more money, and the news stories will flow... easy publicity.
I'd like to flap your hand someday.
So, will he ever need more money? I assume he made... a lot.
03-20-2014 10:05 AM
#43
hd2010 (Member)

Originally Posted by
redrummr
My top score is now 290 in this game, set from a Guangzhou hotel bathroom yesterday.

We're talking like 6-7 minutes of flapping without error.
He'll put the game up when he needs more money, and the news stories will flow... easy publicity.
Are you robot ? I failed at the first pillar
03-22-2014 05:23 AM
#44
stackman (Administrator)
He'll get hated on even more this time and cry harder
08-19-2014 02:25 AM
#45
redrummr (Member)
The sequel looks set to be Swing Copters.
Check the video out in the link above.
It's funny, all the Flappy Bird knock-offs had nearly no proper creative changes. What does Dong Nguyen do? Change the bloomin' axis. He's an entrepreneur, that's for sure.
08-20-2014 07:07 PM
#46
stackman (Administrator)
Lucky duck can say he's making anything as his sequel and will have tons of coverage!
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