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How often do you need different landers for different placements? (5)

02-08-2014 08:34 PM #1 mscimitar (Member)
How often do you need different landers for different placements?

I know this can be solved by testing a whole lot, but I'm wondering if anyone has any person experience/insight that might save me some time and money. My question is how often do you find that you need different landers for different placements on one traffic source and in one country. So let's say I'm doing PornHub, YouPorn, and RedTube in Germany, do you ever notice big differences in landing page results depending on what site it's on?

Any insight would be appreciated!

02-08-2014 08:51 PM #2 bbrock32 (Administrator)

From my experience a page that works well generally does so for most of placements.

The only time a page would do better just on one site if it's created around that site.

02-09-2014 02:11 PM #3 davidal (Member)

Quote Originally Posted by bbrock32 View Post
From my experience a page that works well generally does so for most of placements.

The only time a page would do better just on one site if it's created around that site.
Just thought I'd chime in here, I had a campaign which was steadily producing leads on one site and when I ported it to another bigger site there were no conversions at all, back end of the campaign was exactly the same. I'm a newbie to adult so maybe I did something wrong.

02-09-2014 07:01 PM #4 andyvon (AMC Alumnus)

Quote Originally Posted by bbrock32 View Post
From my experience a page that works well generally does so for most of placements.

The only time a page would do better just on one site if it's created around that site.
Same here, the top landers usually work well across the board, at least on the same kind of traffic.

02-12-2014 10:34 AM #5 Finch (Moderator)

I'd agree. The best LPs generally stay the best LPs until they're saturated.

That's not to say you should use the same LP for every placement though.

If you're advertising in the footer, you have to be more abrasive and disruptive to get a high CTR. This can sometimes involve using creatives, like chat windows, that work best with their own special kind of landing page.

Then you also have the video overlay placements. If you use creatives with video play buttons and certain types of CTAs, you would want to make sure your LP is adapted to have a video element (even if it's just turning your standard image in to an animated GIF).

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