Fb scaling help with Dating please. (12)
So I uploaded 5 different ads the other day budget of $10. Let it run for 2 days ctrs are pretty good no lower then .4. So yesterday I raised the budget of each ad to $25. Look at my ads today and bam shit CTR. Second day same story CTR is shit. My demo is 1.5M this is for dating. I would love to hear some tips on how to scale on dating fb ads? What am I doing wrong? Its frustrating.
Jumping budgets up will often ruin campaigns, unless you do it in small %increments.
Like for a $200 a day campaign I'd move it up only $20 every few hours at most and even then it can throw it off.
With budgets that low, you're better off duplicating it in power editor and then uploading a new campaign with a higher budget.
With a 1.5m demo and those low of budgets it's not going to compete much against yourself.
Hope that helps.
What happens if you lower budget back to $10?
Also, what are the stats for the ad? Frequencys etc..
Dow do you get dating offers approved in the first place?
Originally Posted by jdenhaan
Originally Posted by lukaboz
You could make a bunch of $10 campaigns.
Nobody is going to share cloaking strategies here. Subscribe to SocialAdNinja. And you kinda need multiple FB accounts too... Plenty if money in legit verticals now that dating is mostly out of the picture.
If OP lowers bid to $10 again:
** CPC ads: it would either take a while (if ever) to get to decent CPC again.
** CPM/oCPM: this is view-based inventory purchase so it adjusts more favourably.
Adjusting budget 150% is never a good idea. It takes me ten days to go from $10 to $50 for example... Remember the pacing algorithm needs up to a day to learn about the best stream (placement) to put your ads in. You are asking for bad CPC if you make moves bigger than 30-50% IMO, but it depends on your entire account setup and other advertisers.
Sorry for the hijack!
As other members have already mentioned, drastic changes to your budget never do very well. I have had the most success with gradually raising my budget a little bit at a time. Sometimes I will raise it by a small amount 2-3 times a day. Even with this strategy you will start to see your CPCs begin to creep higher but it won't be as bad as jumping from $10 to $100.
I tend to go the route of having lots of lower budget campaigns and just keep adding more. This lets me keep my CPCs low but it can really suck when you have that one killer image that you want to take advantage of.
-Aaron
Thats exactly what I have that one killer image lol. Now I try to upload more of the same image, it gets disproved right away.
never upload the same image that is getting auto disapproved or for that matter any image that was disapproved or retro'd. You have to first edit the image slightly then upload it with a bunch of super compliant ads.
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