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LP CTR in Australia GEO (6)

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I started to play with AU traffic a bit and I see dramatically lower LP ctr rates than with US traffic for example, is this normal for this GEO? Im using the same LP that I was getting good results with US traffic, clickthru rate was above 30%, now in AU I see something like 12-15% on the same traffic sources. Banner CTRs are comparable tho, just the the LP ctr is totally off. Any input is appreciated

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Where is located your server? Do you use CDN?

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Good call, the server is in the US. Strange enough tho, I also started a NZ and ZA campaign at the same time and the LP ctrs in the later two are just fine.

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Not normal, unless the traffic source has a natural quality bias towards US traffic.

I usually find the opposite.

AU traffic, targeted well, draws a higher LP CTR than US traffic.

Are you committing any cultural faux-pas on the landing page?

e.g. Moms should be Mums...

Slap an Aussie flag on it while you're at it.

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I was actually thinking something like this would be the cause of it, Im not familiar with Aussie slang all that much so its kinda hard for me to spot a related fuckup. I used general english language tho, to stay away from problems like this. I will add the flag to see if it helps.

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If your language is neutral, I would just launch a whole bunch of new LPs to see if one sticks.

Sometimes a LP that is fresh in one market can be done to death in another. It's usually the other way round between AU and US, but can still happen.

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