List Building With Media Buying - Objective: Fail Fast & Learn (20)
List Building With Media Buying - Objective: Fail Fast & Learn
Hey Stackers,
This is my first official Follow Along Campaign. New to Media Buying
Promoting a Female Dating Guide from Clickbank. Demographic: Single women
My Mechanics: Split test with 11 banners -> Landing Page -> Email Sales Funnel
Tracking: Sitescout $1 conversion pixel placed at 'Thank You Page' So I'll know which banner is performing well at what site.
Budget: $25 per day for now.
Here's my DAY 1:
Been using spy tool to generate some ideas and finding publisher sites that are running a similar product.
At the moment I have no leads and my CTR is very bad, 0.12% with 20.15 spend. Hoping to boost my CTR slowly over the next few days and start getting leads.
Do look forward to your comments for improvements.
Will update DAY 2 tomorrow.
DAY 2:
no subscribers as of yet, CTR went down
Total spend: $36.40, no subscribers. CTR when down to down to 0.09%.
might just terminate this campaign if no improvement over the weekend.
Hey mate,
Post the lander and/or your creatives here. We can't give you any advice without anything to go off.
Initial question - how many placements are you running ads on? Quality of placement can vary very widely with sitescout.
hey guys,
@mr green
Here is the lander:
Banners:
@Caurmen
In terms of placements, I am running 300x250 only, all above the fold. Sites I have targeted are horoscopes sites and women's fashion.
I have paused my campaign for now to get some feedback. Thanks for the help.
How many clicks have you sent to the offer?
OK, thoughts:
- Are any of the placements showing a decent CTR yet? Chances are on Sitescout in particular you'll see a HUGE variance in quality for placements.
- Because you're promoting what I assume is a high-payout offer, you're going to need to spend quite a bit to test whether it has potential. I'd usually only pause a campaign after spending 4x the offer payout.
- Are you seeing any patterns in the CTR of those ads? Anything that's showing as higher or lower?
In general the ads look reasonably solid - I suspect job #1 if you want to continue this campaign will be identifying the best placements.
@beastmode
I have received 15 clicks but no subscribers yet
@caurmen
I havent notice any decent CTR, on average, they are around 0.12%. I would suspect that I am not getting the right (targeted) placements. I am actually thinking of running this campaign on POF. Better demographics, single women. I will be creating another lander to split test. Update you guys soon.
what still confuses me is, do you link to the lander of the offer or your own sign up newsletter?
If you don't use your own newsletter I would think about it, maybe not at the beginning but in the long run, because then you can promote more and even your own product.
@graham
I am building a list 
going long-term
ah yes, of course.
did you also tried different lander layouts? With more sign-up forms?
Also you promise a video, show them a video thumbnail, so it looks like you can start the video and let a pop up message appear which says, that you can watch it after sign up. maybe even sign up pop up.
Hey Graham,
That's a good thought about the pop-up idea and the video thumbnail. I might implement that in the future. As for now, I am trying to keep it simple. I always get carried away with new ideas and get overwhelmed with more work.
I will be creating another lander, it will be more of a article style with tips and a opt-in at the end ( I saw this lander example somewhere in the forums but can't seem to find it) and once they they enter their email, I'll send them to a thank you where I will explain them what to expect like confirming their subscription with my auto-responder and receiving my email with the video link.
Hey guys,
Haven't been updating this thread for long, busy with work.
But the weekend is here, this is second lander done yesterday:
More updates on the banners in the next few days and I will be testing this out on POF.
Any thoughts so far?
@cmdeal
It is a clickbank product, $39 per sale. Why would payout be a factor to determine the right media channel and strategy. Should traffic source be more important? I am targeting single women and I saw some advertisers running the same product as well.
THe ads and landers need a ton of work. Use animation, use shock photos. Same goes with lander.. you are saying hey girl? really? how about doing a questionaire, exit pops, shock images, etc... you have lots to learn!
Your optin page probably needs some tweaking, here's what one of ours looks like, it does well:
http://makehimadoreyou.com/lessons/
What are you offering for them to optin? It matters alot.
Your "bribe" to get people to optin is a free article. Why would anyone want that? You can get 1000s of free articles anywhere! You got to make your bribe much more enticing instead of sounding like average, low grade generic information.
One thing about your creatives is that they don't have a female friendly look and feel. Look at sites like http://www.usmagazine.com/ or http://www.cosmopolitan.com/ basically just look at the covers of women's magazines and make your landers and banners look more like that. You could even use bullshit celebrity gossip for your ads.
For instance, I've heard Angelina and Brad Pitt were having marital problems. You could make an ad that reads "How Angelina Got Brad Back" or something like that with a picture of them smiling together. Or even a picture of one of them pissed off reading something like "Is this the end of Brad and Angelina?" and then make your lander tell a bullshit story about how they were fighting but Angelina saved their relationship with this "one simple trick".
What you really want is e-mail opt-ins from women. At the end of the day if they don't buy a dating product, they'll buy a diet product, or a skin product or whatever. The point is to cater your creatives more towards women and take a cue from popular women's magazines. Celebrity gossip, headlines, colors, images, everything. They are all written and designed by people who are VERY good at what they do so just copy them and you'll probably do pretty well.
Originally Posted by simcity
You should replace the form with a button which makes the form popup so you can measure clickthroughs. (this would also increase conversion rates)
My guess is that you're probably getting mostly bot clicks on your ads.
Another way to nip bot clicks in the bud is to check out each site yourself and see that it looks legit.
If you supposedly get served 100,000 impressions from a site, but that site has a facebook which only has 17 followers, the sites traffic is most likely fraud.
Home > Display / Media Buying >