Hey everyone!
So I've got my first two campaigns running. One campaign is a diet offer, and the other is for IMVU. I've cycled through about 20-30 banners between the both of them over the past few days and I haven't seen a CTR higher than 0.08%. Somehow, I've converted one person after spending about $70 on both campaigns, each with a $15/day budget at 0.73 CPM.
My question is, when I open up Prosper and start going through my numbers, the EPC vs. CPC is skewed because Prosper thinks I'm paying CPC when in reality, I'm paying CPM (at .73 cents) so I can't accurately gauge my EPC. Is there a way to fix this so it reads out correctly?
I know my campaigns are hemorrhaging money right now, so I've paused them to make new banners and hopefully get some better CTR. Let me know what you think. Thanks!