Not wanting to out the website because it is still running 700,000/month traffic, i am very curious to know why 85% of its traffic from Facebook.
Its lander is a newsite flog. Is it done via cloaking?
I'd assume so since facebook won't approve that kind of ad. Any time you see something off limits getting traffic from facebook, more than likely it's either a cloaked ad or something like an ad pointing at a facebook fanpage that links to the flog, or a link inside a facebook app.
I suppose it could also be PPV popups over facebook but if I recall correctly most CPV networks don't pass a referrer. I could be wrong about that though.
I see diet farticle ads all over of my spy accounts. They are definitely cloaking.