Its all cloaked bro. If you're just starting out on FB I'd suggest you stay away from cloaking.
Okay 
You can make big money but accounts usually dont last long
weight loss has always been weird to understand on facebook. are there lines of compliance you can hit? I think i might be in one, or it could just be a matter of time. Do all weight loss's feel the hammer eventually? Wondering if I should scale or just keep it steady
Wight loss is very simple on Facebook you push as many campaigns as possible until your account blows up. You then deduct the cost of said account from the profits you made and see if the ROI is worth the aggregation of playing whack a mole.