Landers: what CTR do you aim for? (5)
Hi all,
What CTR do you generally aim for in a lander? I know it differs by demo etc, but what's a good benchmark to work against?
100% is the obvious funny answer, but I reckon a lander at 100% will do little to qualify your traffic (might as well direct link). Is there a sweet spot between quality and volume?
from 2% to 50%
Depends on vertical, traffic type, etc.
This is a good read for you
http://stmforum.com/forum/showthread...y-Don-t-Matter
Seriously, we need to know what traffic source, what niche, what you're trying to do (collect email or just click through?) 
. This has been covered in mammoth detail in the beast that is STM, so read up, young padawan.
Originally Posted by kamaleon
Will dive in deep.
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