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Direct linking (3)

02-04-2014 06:10 AM #1 oseille (Member)
Direct linking

Hi guys

I understand the standard funnel: banner>LP>offer. I test everything all at once till I find the best combination

but why not

direct link to rotating offers first
find the top converting offers
then split test LP/angles

Does that makes sense?

02-04-2014 06:58 AM #2 angry old lady (Member)

depends on what you are doing. If you are doing adult, then a LP is generally always needed

if you direct link to the offer and split test between them, your conversion rate will be significantly smaller

rotating offers is most common, but I'd do it with a lander.

02-05-2014 02:22 AM #3 oseille (Member)

Cool, I'm doing adult. I understand now, I'm better off using LP because it will increase my conversion rate and therefore I can find the winning offers faster.

Thanks angry old lady

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