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What's a good target ctr for right column ads? (10)

02-03-2014 01:20 AM #1 jdenhaan (Member)
What's a good target ctr for right column ads?

Hi all,

Sorry I'm peppering this board with questions. I just think that all the expertise and experience here is awesome and inspiring Anyways, to the point:

I'm running a few FB ads now and with the limited data that I have, I am getting a CTR of about 0.065% for my top performing images. Is this a decent number for a demographic of 3 million? What should I be aiming for?

02-03-2014 06:20 AM #2 lanikai87 (Member)

IMO anything less than .1 sucks.. you will get bad placement and higher CPC.. leading to higher CPA

If you are making money though then it doesn't matter

02-03-2014 07:50 AM #3 cloudf (Member)

i always aim for around 3% ctr/

02-03-2014 09:34 AM #4 jdenhaan (Member)

3%? Any tips to share? Do you go for one ad per campaign and test that way?

02-03-2014 11:14 AM #5 cloudf (Member)

Quote Originally Posted by jdenhaan View Post
3%? Any tips to share? Do you go for one ad per campaign and test that way?
It really depends on your niche image and text.

Just split test stuff.

Grab 5 - 10 different images per campaign, test which gets the greater ctr.
Then test different text and go from there.

02-03-2014 12:35 PM #6 jdenhaan (Member)

Sure I understand the split testing methodology and am already happily applying it with 10 images spread across 10 campaigns. It's too early to call a winner, but I expect I can start pruning in a day or two. But 3%? Wow, that's crazy for a right side ad. I'm sure there's some luck involved in finding the exact right image or do you have a really small demographic?

02-03-2014 03:24 PM #7 fabian (Member)

Quote Originally Posted by jdenhaan View Post
3%? Any tips to share? Do you go for one ad per campaign and test that way?
You are getting 3% on RHS?

02-03-2014 04:29 PM #8 caurmen (Administrator)

I'd recommend aiming for a minimum of between 0.1% CTR and 0.2% CTR, but it's very dependent on demographic.

02-03-2014 04:51 PM #9 cmdeal (Veteran Member)

Quote Originally Posted by cloudf View Post
i always aim for around 3% ctr/
Are you sure you are not missing a decimal point there somewhere?

02-04-2014 04:43 PM #10 radgzc (Member)

I shoot for 0.2-0.3, I generally pause anything under .08 (most of my profitable campaigns tend to flatten out around 0.1xxx though).

Sometimes if I'm doing Ocpm the CPM cost is low enough ($.10-.08) that I keep it going at .07 ctr and see how it backs out.

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