Hi guys, I'm looking for some suggestions about Airpush in-app landing page ads.
For me these pages tend to have awfully low CTR (0.01%) compared to standard in-app banner ads (3-10%) for the same offer with similar creatives.
Did anyone have better results with those?
Treat it like a popup. It's an intrusive ad, you're blocking the users whole phone, and theyre instant reaction is to get rid of it since it disrupts whatever they're doing/playing.
With that said, you need to grab they're attention, and grab it quick. BIG BOLD headline and get them interested fast.