After going back and forth over which traffic source to try first, I have finally decided on FB, mainly because I have a FB account and I can play with the targeting. I see that everyone recommends games, so that is where I am going to focus.
I want to try targeting one game over 3 different sets of likes with 2 angles each, and 2 LPs for each Like set. From what I can tell I am going to use
- 50 images
- 2 Headlines
- 2 LPs (one for each angle to match the headline)
That comes out to 300 ads at launch. From all the reading I see that one doesnt need an LP for games, but I want to use this venture as a learning experience for testing all phases of a campaign, including LP management. IF gaming isnt a good FB niche for this, then I am open for suggestions.
My question is budget. It isnt about overall budget or anything like that, its, "What budget should I plan on starting with to test that much data?" I would then divide that across the ads. And for the dumbest noob question ever, "What is considered a campaign?" Would this be one campaign since it is one game, or is each angle, or ad the campaign?
I have the VPS starter package from Beyond, and I am currently trying to decide between CPVlab and T202 for tracking. I did get the T202 files emailed to me. I'll go with whats easiest for a newbie, regardless of cost. Sometimes ease of use is worth more than cheapest.
Thanks
Edit: I asked my Peerfly AM for best offers for FB. She said they dont break down offers by top offers by traffic source. She suggested Weight Loss for FB, but I have read that a lot of people get banned for that. Thoughts?
if you want to find out more about your competition ...use a spy tool to find out what offers are running on fb, and how long they've been running for..
Not dumb questions at all!
Generally, we consider one angle to equal one campaign, sometimes split up by targeting differences into sub-campaigns.
For example, if I was running a Candy Crush campaign with the "Can you beat this game?" angle (note: no idea if that's a good angle, I'm making this up as an example), I'd probably split-test that male against female and in age groups - say, 18-23, 24-29, 30-36, 37-44 or similar. I'd consider each of those sub-campaigns a campaign in its own right, I'd pause them or keep them running individually, and I'd do all ad cutting etc separately.
As for budget: you'll need enough budget to spend approximately your offer payout per ad. To save money, I'd recommend testing the images first, then keeping the winning images and testing the headlines with them.
(I could go seriously stats-geeky here and talk about the fact that we're not assuming strong pairwise interactions between headlines and images - basically, testing images first is a well-tested approach.)
You'll get enough data to tell which LP is best at the same time. This is a slightly approximate approach, but it's one that minimises cost whilst maximising the variables you can test.
I'd also strongly recommend testing the same game offer across several different affiliate networks if you can. You'll be AMAZED how much difference testing across several different networks can make.
Hope that helps!
Thanks. Once I have tracking and everything all setup, Ill run a Follow Along when the ads are submitted and ready to go.