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Good CR for Dating on PPV (7)

06-28-2011 04:04 AM #1 machete ()
Good CR for Dating on PPV

So I finally got my direct linking dating campaign running on LI. It's my first PPV campaign ever lol. Here were my stats for today:

Spend: $30.01
Views/Clicks: 1685
Conversions: 5
CR: About .3% lol...
Revenue: $16.25
Profit: ($13.76)
ROI: -45.9%

Sure, I still need to optimize my URLs, but I was just wondering if there's a CR I should shoot for with direct linking a dating offer on PPV?

06-28-2011 04:20 AM #2 buckeyefan (Member)

I will give you a few tips from what i have seen with dating - granted the majority of my spend has been on TV . Days and time of day has a great impact on conversions . Thur- Sun from 8 PM - 1 PM EST- always did pretty well for me ( you can probably go later - i generally headed to bed around that time, traffic comes in hot and heavy and i usually kept an eye out on it - Mon and Tues not so hot and Wens was off and on. Rotate a ton of offers to see what converts and even split test those vs other networks .

06-28-2011 04:22 AM #3 maynzie (Moderator)

I second buckeyefan!

Those are the exact times I ran my campaign for dating too, the rest was a waste!

06-28-2011 04:47 AM #4 machete ()

Quote Originally Posted by buckeyefan View Post
I will give you a few tips from what i have seen with dating - granted the majority of my spend has been on TV . Days and time of day has a great impact on conversions . Thur- Sun from 8 PM - 1 PM EST- always did pretty well for me ( you can probably go later - i generally headed to bed around that time, traffic comes in hot and heavy and i usually kept an eye out on it - Mon and Tues not so hot and Wens was off and on. Rotate a ton of offers to see what converts and even split test those vs other networks .
Thanks for the tips man! Did you mean stopping at around 1 AM EST? Just wondering cause you said you go to bed around that time. And it's funny...that's pretty much when I run dating offers on POF lol, aside from the on/off/hot days lol.

So does anyone have an idea of a conversion ratio to shoot for with a DL dating camp?

06-28-2011 01:45 PM #5 buckeyefan (Member)

Sorry I wasn’t that clear – I would generally turned on campaign around 8 and keep an eye on it until about 1 and would pause it . I would tweak the bids throughout the night and kept an eye on conversions . Keep in mind this is/ was on TV well over a year ago , I didn’t really care about CR as long as my EPV was > than CPV. That is why I would rotate a crap load of offers and when I found offers that did well I would spilt test between networks – also even if they were – ROI I may just try another network to see how it performed . Did lots of testing. MY LP’s stunk and I actually did better DL . Just keep testing and track and really analyze your stats and you will see the trends that will make you money .

06-29-2011 07:20 AM #6 harrypotter (Member)

Quote Originally Posted by machete View Post
So I finally got my direct linking dating campaign running on LI. It's my first PPV campaign ever lol. Here were my stats for today:

Spend: $30.01
Views/Clicks: 1685
Conversions: 5
CR: About .3% lol...
Revenue: $16.25
Profit: ($13.76)
ROI: -45.9%
congrats on your success. those are great stats in my books for a test run, especially if that's your first campaign

06-29-2011 03:28 PM #7 coop (AMC Alumnus)

Definitely split test and rotate offers. Cut off the targets that arent' converting and consider building some landing pages. I wouldn't worry so much about your conversion rate as long as you are profitable or getting towards it.

Split test multiple offers, make sure they actually fit inside the popup window and keep testing.

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