Conversion rates (17)
Hi all,
Just some probably slightly stupid questions as I'm trying to figure out whether or not to keep running an offer.
I'm getting plenty of traffic through to the offer via my landing pages (0.15% CTR on ad creatives, 40% CTR on LPs) but I'm just not seeing any conversions.
I've run the offer for 3 days now over which time I've had 1 conversion, meaning my CVR is around 0.7%. Needless to say it's running at a loss (though I've kept my spending quite low so not too drastic).
Where am I going wrong?
I've split tested a bunch of LPs, each receiving very healthy CTR, I'm testing a whole bunch of ad creatives which are tailored along with the LPs to the very specific offer niche so there shouldn't be a huge juxtaposition there.
I'm still running my LPs on shared hosting so the speed isn't great but I'm holding off upgrading to VPS until I can get some revenue coming in from conversions and despite this the LP CTR is fine. My tracking is through
Is this something I can improve on or is the offer just a dud? At what point are you able to relatively accurately judge whether an offer is a keeper or not?
Edit: Just another quick thought, as the offer converts on email confirmation is it possible that the conversions are delayed or even not recorded correctly? I'm running the offer through ClickDealer, so does anyone have experience with them and are their conversions usually quick to report?
Now that the weekend's over I've got in touch with my AM and asked if they can provide any kind of report on how the offer performs on average.
As well as some data on high converting offers I can take on just in case this one bombs completely!
Finished the weekend with a 1.5% CVR but that would still leave me at a loss if I upped my spending so I'm really uncertain as to how to handle it.
One key recommendation right now: Test the speed that your lander loads. If you're running in the US or EU you can use the speed test at tools.pingdom.com , otherwise www.uptrends.com has a worldwide speed tester.
Personally I'd also always, always say get off shared hosting. A VPS is really cheap compared to the cost of the traffic you're buying.
Finally, when you say "plenty of traffic", what's the volume there, numerically? You might just be getting the short end of the "not statistically significant yet" stick.
Thanks for the tips Caurmen. 
I actually did a few speed tests on my LPs yesterday from both US and AU as that's where I'm targeting at the moment. The results were pretty average so I registered for Cloudflare as my host has it built into their CPanel and that seems to have upped the speed pretty considerably. Not VPS speeds yet but certainly an improvement especially for the Australian traffic and I've already seen a boost in CTR from AU since then.
My numbers so far are fairly small (cause of low spend), 384,101 impressions from the US campaign, 115,164 from AU. Each one still sitting at between 0.1% and 0.18% CTR on creatives and roughly 30% to 40% CTR on LPs.
So for the offer in question I've sent 206 people through to the offer page and received 3 conversions for my trouble.
Is that enough to gauge the offer performance as a whole, or should I keep it ticking along? I'm only averaging about a daily spend of $15 so it's not exactly breaking the bank if it needs more time.
what exactly are you targeting? adult?
a VPS is incredibly affordable if you would rather go that direction. right off the bat one thing I can see is you banner CTR's seem a bit low. its hard to tell if the conversion rate is good or not as it will change depending on the lead. you can always ask your AM what the average EPC is for that specific offer?
theres a number of things that could be the issue
Yeah I asked my AM for some general reports on the offer but they've gone silent today since I asked, so reckon I'll have to wait on that one. 
The offer is BDSM adult dating. I agree on the CTR for the creatives and I'm trying a bunch of new angles to see if I can boost it. I've struggled to get them up on the US campaign though they're hovering around .14 - .18 on the AU side so they're obviously a kinkier bunch! It's been pretty interesting so far seeing which creatives perform better in which country.
In the mean time I've now got a gay adult dating offer on the go from F5 so we'll see how that compares.
I think I'm gonna have to sort myself out with a VPS so I'll get on that. Anyone got any idea how Namecheap VPS compares to Beyond Hosting?
Namecheap is good only for registering domain, as i said before, never use a domain registar for any kind of hosting, in affiliate marketing, speed is your friend
Definitely split-test the BDSM offer with either the same offer on another couple of networks, or similar offers, if at all possible.
Split-testing offers and networks against each other is one of the single biggest things you can do to optimise profits. It may well be that a slightly different offer is all you need to turn this one into a winner.
Also - yeah, I'd definitely go for Beyond over Namecheap hosting-wise.
Beyond it is then, thanks guys.
My AM got back to me about the BDSM offer and apparently it's been performing the same for a bunch of affiliates across the network (not converting). Unfortunately I haven't got any other BDSM / fetish offers available on either of my networks at the moment so if anyone knows of any and can point me in the right direction I'd be glad to reuse the creatives!
Well, the oldest BDSM offer out there is alt.com, but I think you have to run direct with them at the moment - don't know of any networks that have them. (Unless, of course, it was Alt you were running!)
Nope it wasn't Alt, but I may very well look into it now!
As a bit of a progress update (I should really get off my arse and start a follow along), where as with the BDSM offer I was seeing subpar creatives CTR but healthy LP CTR, on my new campaigns (adult dating, gay + general swedish) I'm seeing fantastic CTR on my ad creatives but my LPs are absolutely bombing!
I think I need some kind of emergency LP clinic cause my best performer is sitting at 17.24% CTR. The rest are much... much lower.
Still no conversions either over 2 days but this time I'm confident that the offer is good and I'm split testing it across 2 networks to be safe.
Originally Posted by valiant
I actually did a few speed tests on my LPs yesterday from both US and AU as that's where I'm targeting at the moment. The results were pretty average so I registered for Cloudflare as my host has it built into their CPanel and that seems to have upped the speed pretty considerably. Not VPS speeds yet but certainly an improvement especially for the Australian traffic and I've already seen a boost in CTR from AU since then.
My numbers so far are fairly small (cause of low spend), 384,101 impressions from the US campaign, 115,164 from AU. Each one still sitting at between 0.1% and 0.18% CTR on creatives and roughly 30% to 40% CTR on LPs.
So for the offer in question I've sent 206 people through to the offer page and received 3 conversions for my trouble.
Is that enough to gauge the offer performance as a whole, or should I keep it ticking along? I'm only averaging about a daily spend of $15 so it's not exactly breaking the bank if it needs more time.
@valiant - How's the flow from the ad to the LP? Are you repeating phrases or images from the ad(s) in the LP? And is your Call To Action visible enough and enticing enough? Those would be the first things I'd look at. In particular, no matter how big your CTA is, try making it bigger and more obvious
Should I be repeating? Or is that something to avoid?
Currently I have a fair bit of repetition. I'm gonna try shifting the CTA around as it's currently at the bottom which is a bit dumb. 
I'm also picking up a less ugly domain to use for the LPs so they look a bit more enticing and legit.
Edit: I'm still getting fantastic ad CTR and CPC so let's see how the jigged about LPs do now... fingers crossed.
For those who are interested, I saw the biggest boost in LP CTR when I made the LPs... well... more shitty, to be honest. I like designing so I'd made everything look as slick as I could get it, which after reading all the threads here I realised was a mistake.
Shitty amateur stuff works.
Still not anywhere near the CTR I want yet as my best performer is barely scraping 20%, but it caused a marked improvement across the board.
Meanwhile my ad creatives are killing it at 0.50% CTR so if I can get the rest of the funnel working I might do alright. Only 1 conversion yesterday and that was with direct traffic (which I'm split testing along with my various LPs) so there's a lot left to do.
Yep, make those landers look crap! Amateur-looking works, there's no question. Bust out the Comic Sans and get to it!
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