I need help with a suggestion I got from an Account Manager at POF.
She suggested that once I found my best CTR Creative, cut the loosers and keep the best CTR but she suggested to keep adding more pictures.
Ok now... I am following the "Step By Step Guide" that Caurmen wrote and he says: After spying on the competition; to look for similar pictures so
I did looked for pictures, picked the 10 best and run 10 creative using those pictures. I did that... and once I found my best CTR I kept that picture
and started doing changes on the background, frames on the picture, colors, Headline, Description, CTA, etc. And I also choose and used a few more
pictures to test but my best picture from my first campaign was still winning. So I kept that picture and started to play with the target to see if I can
get a better CTR before using a Landing Page. so I kept working on that and was asking the POF Account Manager and she suggested that I should
"ALWAYS" keep looking for more pictures to test.
Actually, here is her email:
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"HI Aristides, I notice that you don't have many active unique creatives in your campaigns. It's important to test 5 at a time, and replace the per performers with new ads with you deactivate them. With only 1-2 unique creatives left, you run the risk of overexposing your images to the audience and causing 'banner blindness'. Do keep testing unique images and keep cycling in fresh material."
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I think she is really trying to help me... I really believe that, I have no doubt about that and it sounds like she is trying to share some good insight that I should follow BUT
I was under the impression that once I found my best CTR picture, I should keep that (And yes, I know, I can still test a few more pictures to see if I get a better CTR)
ok but once I found that picture, I should start tweaking other parts of the creative, including target. But it sounds to me for what she said that I still should keep getting
more pictures to test and never stop getting new pictures to keep it fresh... But if I use more pictures, what I found out is that I keep pouring money on pictures that
don't get any clicks... so I need clarification on this....
For those of you that have "Scale a winning creative on POF", is that true? Do I need to keep adding more pictures, even if I have a better picture already, with a ok CTR?
One more time... I thought that once I found a best CTR picture I don't change that and just keep working on testing and tweaking other parts of the creative.
(NOTE: This is before using a Landing Page, remember)
Yes, you should always be looking for new pictures because they do get stale. There are some things you can do to cycle images, but you definitely want to keep looking for a lot of good CTR pictures if you do not have many already.
She's absolutely right - you need considerably more than one or two pictures in rotation in each campaign to avoid burnout.
Once you've found some good ones, try and find more images that are similar, experiment with Photoshops on the ones you have, or try something completely different! I usually aim for at least frequency cap x 2 good images (so if I'm running 3/day, I'll be rotating 6 images) on any POF campaign.
Thank you Gosu22 and Thank you Caurmen,
I'll keep working on getting fresh pictures that work.
But "Caurmen" can you clarify that last sentence you wrote?
I want to make sure, I got it correctly...
You said that you would set up the Frequency Cap so people can see the ad 2 times.
So if you are running 3 Ads, people would see at least 2 images??? I didn't get that part.
Ah, no, sorry, let me clarify!
I use my Frequency Cap as a guideline for how many images I run.
So, for example, if I've got a Freq Cap of 3 / day, then I multiply that number by 2 to get a minimum number of images to run in the campaign: 6 images, in this case.
Does that make sense?