Hi all!
I have a quick question about landers: why and when do you use them?
I'm currently running a christian dating offer on PoF. The banner is closely related to both the offer and my target demographic, so why should I really create an extra step in the conversion funnel?
What's the best course of action? Let the offer run and add in a lander if it converts poorly? Or go with a lander from the start?
i always use landing pages for dating offers.
i know some people can direct link and be profitable, but i've never been able to do it.
why not test a landing page v. direct link?
I've never had success direct linking. Creating a lander helps you pre-sell the offer and tie in your ad text so it feels like a natural progression (especially when using a unique angle on what is often a pretty stock offer). A lot of dating offers have popped up making it possible to direct link with a built in angle/niche but I don't think it can compete with a lander using all the common aff marketing techniques like (geo-scripts, countdowns, scarcity, exit pops, etc).
some offers preform better direct linking but generally with dating its much better to use a lander
whats your experience with clickbank offers
do you use LP ?
I did run a Clickbank offer last year and direct linking worked great for a while. CB sales pages can be pretty amazing compared to CPA landers but I definitely tried my own landers / collecting emails too.
Simply put - persuasion and congruency across your funnel. Which means convincing people to do something in a manner that makes sense and feels natural.
You would use landing pages when the offer page doesn't convert users at frequency that shows your profitability, when there's an opportunity to increase the profitability of your campaign by spinning a unique angle and when you want your overall funnel (ad through to offer page) to be a seemless experience, adding value at each step.
Obviously it's a deep subject but that answers your question.
http://www.charlesngo.com/situations...landing-pages/
Maynzie's first line pretty much covers it.
Your lander is to OUT SELL your competition.
Sometimes the best way to do that is with an angle. Your offer is christian dating, so maybe you make a banner about Christian dating for 60+, and then you want your lander to match to transition into the offer. This instantly takes you out of the fighting arena with 1000's of christian dating advertisers, and puts you into a much smaller pool of competition.
Landers are essential to the performance of mobile campaigns. It allows you the ability to get something on the user's screen as quickly as possible and get them engaged with your content. Without a lander, you're looking at sending the user through your tracking link, the networks tracking link(s), possibly brokers, then finally to the advertisers page. Each one of those redirect incurs a DNS lookup, creation of a TCP connection, then the send & receive of the http request... on mobile those things take much longer than a wired or wifi connection. You're talking SECONDS of wait time before the user has any idea wtf is going on, it's a huge contributor to mobile click loss. Running a lander in front of all that BS allows you to engage the user before they abandon.