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$33,000 in one month, 100% profit (37)

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I want to create this case study of a project I worked on with someone. I like showing the email side of internet marketing that doesn't get much publicity.



The product in question is a $60 video that was relatively easy to produce. It's highly informative and was sent to a targeted email list that the customer owns, so there were pretty much no costs involved with getting leads. We only did a handful of email campaigns and got a few hundred sales. I am sure we can push it much more and get a few thousand, plus launch follow-up products.

Keys to success:

- Having a targeted email database is a goldmine, you can market and sell for free
- Once you acquire an email lead, you can reach them several times for free, you just have to be smart about it
- Owning the product is crucial. Is there any useful info you know that people would be willing to pay for?
- The right setup is crucial as well. I used Stripe to process payments, which has the additional benefit of storing payment info, so future sales can be done with one click. People don't have to fill out the form again. That alone will increase ROI by double digits.

I estimate that after we launch other videos and products, which will be soon, monthly sales will top $100,000/month. So that's a cool mil per year. Not bad. The cool part is that costs are extremely low because the customer has a solid database already.

In my book, email remains the most underrated channel out there. There is almost nothing more valuable you can do with your money than collecting targeted leads for a specific purpose. Say you have 100,000 legit email opt-ins interested in stocks for example. As long as you are smart and creative, you can sell them recurring subcriptions to a forum, an exclusive newsletter, paid webinars, video courses, etc. This is only limited by your creativity.

Email is the gift that keeps on giving. It is the secret to success for social media platforms themselves. Remember when you signed up for Facebook and it asked you to upload your address book so it can find your friends and notify them that you wanna connect with them? Facebook wouldn't have succeeded without email. I believe at one point it was sending out 500M emails per day.

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Yah rad post man, I really appreciate the chat we had today!

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Congrats! Very impressive to say the least! Quick question...How was this list made? Is this a list of people who have purchased something or a list of people who got on the list to get a freebie?

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It's a free newsletter list.

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Great post man! thanks for sharing!

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Nice thread man!

I feel like an absolute noob when it comes to mailing. Unsure the best way to collect in terms of what service to use. Then unsure what kind of rules and regulations there are about mailing to your list.

Btw are you coming to Bangkok? If so def need a speech about mailing . Hola!

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Not going to Bangkok but I'd def meet up with you whenever you're in the US. We should plan some kind of meetup in the US before ASE.

The setup is not the hard part at all, I can create a private mail server that will cost 100x less than services like aweber etc and will have all the bells and whistles. You also need a merchant account and someone on hand to create a landing page/shopping cart which is easy.

Ultimately, here is the main question: Is there a high-quality product you can sell that you know people are going to love?

Of course this will only work with certain niches, it's not gonna work with app downloads or dating or adult. I have seen email generate seven figures per month though. The beauty is that when you have a list of 1M people for example, it costs you almost nothing to reach them by email repeatedly. It's free targeted traffic.

It's worth the hassle when you're looking at making $20 or $50 per conversion vs. $1-$2. Some pua products cost hundreds or thousands for nothing more than a digital product that's why sometimes their payout are so high.

About regulations, it's very simple. As long as people opt in to your list, you're 100% in the clear. Hell, even if people DO NOT opt in, it's still LEGAL to send them offers as long as you let them unsubscribe and include your address. But of course spam filters will stop you so stick with opt-ins.

So do you have any brilliant products that will sell? The rest is easy. Let's chat!

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What's the best email service? I've heard great things about Aweber

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We've been harvesting email leads across mobile for a niche that's huge yet extremely fragmented and broad in scope. Paid search CPCs are up around the $20 range so we took to mobile instead and monetised over email. It's worked a treat.

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So interesting! Definitely an area to get more experience with! Thanks for the post!

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Awesome stuff. Coming from an SEO background - I've failed miserably at getting people to sign up for my various sites newsletters. Would love to see a guide on driving traffic to a newsletter opt-in and getting them to convert!

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Me too, collecting emails is one thing monetizing and keeping the quality isnt easy thats for sure

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Yep, email is the way to go. Can't imagine 5-figure days without it.

All you need to know:
- Single optin. Don't bother with double.
- Merciless volume. I mail twice a day to some lists. It means tons of unsubscribes, but those who stick, are the ones who convert, over and over again. The cool thing about email is that you can get tons of conversion from each person, instead of getting paid once for sending them to an offer and never hearing from them again.

- Most important concept to understand: Value.

Give real value. This is not some righteous bullshit. The concept is simple: when you promote CPA via PPC, you are transparent, the person goes through your funnel, but they don't know who you are. BUT if they are on your mailing list, they develop a relationship, they are getting an email from you every single day, like a friend.

This creates authority and trust. Or if you'd like to be sleazy/"affiliatey", read about Stockholm Syndrome. Basically, they will buy anything you tell them too. This means two things: crazy conversion rates (you will be rubbing your eyes) and longer lifespan for leads (i.e. multiple conversions).

Last tip: almost anything negative I ever heard about email marketing ("spam", "nobody opens emails anymore", "gmail changed the tabs so it's dead" etc) is wrong. Go.

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the gmail thing fucks shit up..... the # of emails that dont get thru is ridiculous.

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Very very cool, random related question;

How long does a typical targeted mailing list stay "strong" for?

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You'd think that the way the bizopp space has exploded over the decade (and WILL continue to) there would be tons of "ready made" email sequences for many of the most popular niches out there..... ? Would be a great service/product for alot of the guys that do paid traffic but have no time or motivation to do setup a lead capture hook and follow up with their list.

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It depends. I have seen lists that have been growing and producing more and more rev for 5 or 10 years. These of course are lists that receive content newsletters, not offers only. As long as the content is strong it's like a magazine subscription, people will stay on it for several years.

If you send offers only your churn rate will be high and you'll burn through the list pretty quickly.

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Simple strategy and makes the most sense.

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Email is one of those things I always wanted to test but always postponed.

This thread is good motivation to do so.

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What's the best email service?

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That's probably the least relevant question.

All email services will deliver your mail. The real question is: Do you have a winning idea that can generate $1M+/year?

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Ok, so say you have a product and it's doing well. All of the customers who bought are in your email list. Of course, you are delivering value and quality content to them. You are also periodically sending offers from various verticals (they have to make sense to the customer though).

How do you take that $1M+/year?

Simply getting more people on the email list?

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Your question is too broad, I'm not sure what you're asking.

Let me give you an example: Let's say you have daily newsletter about stocks. You write quality content about how oil is going to $100 or AAPL is going to $1,000 or whatever. People follow your newsletter because they love your content.

You can monetize with:

- Premium newsletter: $59/month, get our hottest stock tips the moment they are published - before anyone else gets them.
- Ebook: $19. America's Coming Energy Crisis and How It Can Make You Rich
- DVD/streaming video: $399. Advanced Stock Market Strategies. Double your annual return or your money back!
- Bootcamp: $5,000. Options Mastery. Spend two days learning how to trade options like an expert. Dr. Lorenzo Green will personally teach you all his tricks.

As you can see, the above requires real work, but it yields several million dollars. This can be done in many different fields. One of the greatest successes I've heard of is David Deangelo's pua courses which reportedly brought in 8 figures.

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What tracking system do you use? I noticed that Aweber has a tracking system, but is Voluum or CPV Lab better for email campaigns?

And what about for tracking the offers you push from the emails?

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I've never used Aweber. We track email opens and clicks, but for this offer we simply track things at the level of the merchant processor. That's where the screenshot comes from. Conversions are much easier to track when you own the offer.

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Yeah, I'm creating my own offer. A few questions...

1. For the stocks example, would you only push stock related offers in the emails or get a little experimental and throw in diet offers, insurance offers, webcam offers?

2. How do you fix the spam issue? I signed up to few email lists and I noticed today that a bunch of their emails had went to my spam box.

3. With the emailing model...would you say you usually lose money/breakeven acquiring the customer then make all of your money over a few weeks with your offers in the emails?

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1. You usually want to stick to your vertical and never push other stuff. If you need to push other stuff, it means you're not doing a good job at milking your vertical.

2. The answer could fill a book. I can't answer a question like this in a post. You constantly have to stay on top of things to maintain your rep and inbox everywhere. Again, not possible to answer this.

3. I usually run things that are profitable from the beginning. The problem with doing that is that it's going to be very slow because the list has to grow organically. If you want to go fast you can pay for leads. As long as the math works out, why not?

It seems to me like you're going after the wrong thing right now. If you're launching your offer, STICK WITH WHAT WORKS. Go buy traffic and run some camps in pof or fb, and when you have a highly optimized profitable operation then you can get into things like email. Email comes AFTER you've mastered things like paid traffic.

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Thought I'd chime in.

From my experience I'd say Mailchimp hands down.

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GetResponse had a much better open-rate than Aweber.. not sure why, unless it was just me.

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Hey man ...

So I'm no stranger to email marketing and the various ways to make money from it (from all my own product sales)

But I'm mainly only "competent" about using 3rd party systems, etc like aweber, icontact, paramount, etc ...

Anyways, I've been really impressed with what you've shared in not just this thread but lots of other ones too about email marketing stuff.

1. How did you start learning about setting up your own servers, etc?

2. How did you learn the ins/outs of :

-- list maintenence,
-- the server things you have to do to maintain reputations with isps
-- monitoring to make sure you're all good, etc

All that high level stuff that nobody talks much about but that really matters once you start sending a lot of emails ... and not to mention those services get kind of expensive once you're sending a lot of email (daily or so) + lots of names.

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_mcr_ ,this is absolutely fantastic and motivation thread!
Well done!

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That is probably a good way to burn IPs ... email needs to be done right, and outsourcing this to someone for $5 is really not a good idea.

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Do you have any suggestions that I can follow or look into in regard to sending my list (I had it cleaned from what it was before), making a good email that will have a good inbox delivery.

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You can start here

https://sendgrid.com/resources/guides/
https://www.mailjet.com/support/deliverability.htm
https://www.campaignmonitor.com/blog...eliverability/

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Thank you so much.

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Do you have a company that will set up an email server or do you know of one that can do it for me. I have a large list (a very large list) and I commented on this already about finding an email service provider but I would like to know what you may think. And also I could come up with something but if you know of any places or people who would like to revenue share that would be great.

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Hello
i have some newbie questions:

1- what is the structure of your campaign ? example: "ads" - "squeeze page + bribe" - "thank you email" - "first email title: bla bla" - "second email" ...... "promotional email"

2- How many emails you send before you promoting an offer.

thanks in advence

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