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Saving Time & Money while testing/scaling to other adv. networks ? (3)

01-20-2014 03:04 PM #1 dario (Member)
Saving Time & Money while testing/scaling to other adv. networks ?

When you have a couple of carriers that didn't convert in all the previous traffic sources you just tested, do you test them anyway in other mobile networks or do you skip that carriers ?

01-21-2014 01:22 AM #2 The Angry Russian (Moderator)

Is this a PSMS offer? If it is some carriers will never convert.

If it isn't how much data are you working with? Did those non converting carriers come from the same site id as the converting ones?

01-21-2014 07:34 AM #3 dario (Member)

Is this a PSMS offer? If it is some carriers will never convert.

It's not a Click Flow or a PIN Submit, just a WAP one.

If it isn't how much data are you working with?

I paused the worst carrier at 10,000 clicks because of the low conversions (29 overall) / $400 loss, while I got 1700+ conversions for the best carrier after 100,000 clicks

Did those non converting carriers come from the same site id as the converting ones?

Thank you a lot for asking me, in the past I simply paused the bad sources for each carrier, but I never compared this data between carriers.

The best and the worst carriers only have few sources in common, and that's where the conversions for the worst carrier are coming from.
Probably it's time to create a campaign for each bad carrier, white-listing the good sources.

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