What gets you banned on FB? (16)
I've spoken to a lot of Facebook advertisers over the past week, and most have reiterated that FB is pretty ban-happy these days. I've heard these common reasons:
- running dating/diet direct
- cloaking
Is there anything else I should be aware of with Facebook in regards to getting banned? It'll be pretty disheartening to run my first campaign and get booted for lack of foresight.
You get bannes if you get caught. Same as in real life.. you get busted for husslin ecstacy if you get caught..
My point was that I'm trying to avoid things that get people banned on facebook. I'm not looking to get away with breaking the TOS. Not at first, at least. I was just looking for input on what things to avoid.
I think the better question to ask is "what wont get me banned from FB?".
Originally Posted by PhilipShapiro
At this point, most people say all that's left for non-cloaking on Facebook is gaming. I've also heard of bans with some gaming offers as well. So I agree with Phil, better to ask what is left.
FB has a vendetta against affiliates. If you own a brand and have a large spending budget, and you are directly linking to your brand, you will not have any issues. As soon as you bring affiliate marketing into the scenario, they go nuts. It's unfortunate that that's how they are operating. I do not hold the answers, I don't think anybody does, but people are always seeming to figure out how to make FB work, even if it's temporary.
One thing about Facebook is that the teams that support their ecosystem of advertisers is huge. They're big a company now and for all the perception surrounding efficiency that everyone is fed, they still have the same issues as every other massive company. It doesn't matter how elitist you are, communication across tons of people and markets is hard.
Opinions differ across the board as well. I had a conversation with one of their account directors the other day who had just wrapped up a day they put together for affiliates. Don't forget that they're sales people with KPIs and we're not the sum of the affiliate ecosystem.
Apart from the obvious stuff they have issues with, if you're 1 affiliate pushing traffic through a thin path to an offer that another 1000 are lined up behind, it becomes a zero sum game for their users. In other words they care about the 99% of us.
From my experience venturing out from whats available across all the networks tends to help you a lot across facebook. It'd be naive to suggest always, but I've run offers direct where there was a smaller concentration of affiliates on it and not had an issue.
Also there's nothing stopping you putting together an offer specifically for facebook. I know of 2 teams milking it across facebook right now with owned offers. Team up, pool resources/brains and make it rain.
I got a business account and you can do dating if you have one.
You must be the owner of the site. If you are just promoting affiliate dating stuff... probably they won't going to like you.
It's like trying to get into a girls' pants. FB and the girl both want you to make the RIGHT moves so they can say, "it just happened". They don't want to look slutty.
They want our money. They don't care if you cloak. Just stop making it hard for them to let stuff slide.
Originally Posted by redrummr
Once upon a time I worked for a massive media network that everyone knows and at one point has run on either directly for via an exchange. There was an affiliate/team who had committed a $150k rolling monthly IO for skin & diet rebills. They come through via a JV with another big network, so they had a lot of money to spend. The stock rebill creative was used, the same images you saw everywhere, standard flogs etc. it was textbook rebill.
One of the editors who worked for the company got stung by one of the diet trials. She complained viciously across the board to anyone who would listen. She explained what the offer was and all the controversy surrounding them etc, no one gave a fuck.
Anyway it got to the point where she complained to legal council that the ad was running across the network. Also some of the media agencies had seen them running at high rotation and had mentioned that they were 'scammy'.
Legal had to pull everyone together to get to the bottom of it - sales directors, the am who looked after the account, commercial director, some editorial policy people etc. When they looked at what they had committed ($$) over a 3 month period, NOT A SINGLE PERSON bar the editorial people wanted to take it down. Everyone knew exactly what it was, they knew exactly the kinds of controversy surrounding them, they knew it was just ethically bad news. They still they found the most abstract reasons to justify keeping it on the network.
In the end they kept it on for about a month until users started to complain and they had to take it down.
If you've got money to spend, there's always someone willing to help you spend it.
I have been following the same group of guys on FB who have been running wrinkle/skin "ellen lies" shit for months. They have no issue keeping ads up and hitting their numbers. It all comes down to how much effort you are willing to put in for how much profit you make.
Originally Posted by waltermitty
Originally Posted by getzlaf15
Being Tuesday at 8:02pm will get you banned..... .....point is, they'll ban for any reason or no reason at all
@marinho, for Facebook did you get approved running a much tamer sales video or do you need to cloak?
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