Hey Guys....I did a little advertising on facebook back in 2011. I just signed into my account, and the dashboard looks completely different. Here's the link I went to:
https://www.facebook.com/ads/create/
Which option should I choose if I want the standard right sidebar ads? "Clicks to Website" or "Website Conversions".........or is there a different option that I should be using?
Does anyone have the answer to this?
What are your objectives.
If its linking to website then select clicks to website, if you want to place pixel and track conversion then the second option.
If its for likes then fanpage likes, etc.