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What to Optimize First (7)

01-17-2014 09:42 AM #1 iAmAttila (Veteran Member)
What to Optimize First

I first look at comparing two offers to pick which one has better CR.
Then I optimize the banners, and then I optimize the landers.

I always question is my method is ok, or not. Is it, or do I have it all mixed up in terms of optimization flow.

01-17-2014 12:17 PM #2 cmdeal (Veteran Member)

Quote Originally Posted by iamattila View Post
I first look at comparing two offers to pick which one has better CR.
Then I optimize the banners, and then I optimize the landers.

I always question is my method is ok, or not. Is it, or do I have it all mixed up in terms of optimization flow.
Every channel is different. You will at least need to specific what channel and pricing model you are talking about, otherwise the question is a bit meaningless.

01-17-2014 12:50 PM #3 Adamw (AMC Alumnus)

ATM our optimization process is:

Offers, Angles, Landers, Banners, Carriers/os/handsets, site/publisher Id's.

We noticed that in this hierarchy that waiting to optimize the bottom 3 variables has helped a lot, because swapping the higher up in the food chain variables around can make the lower on the food chain variables profitable without changing them. IE... site Id's might be negative at first, with bad landers, but when you change the lander up, they then become profitable... or a lander might have a bad CVR %, but changing the Angle or the Offer will improve it etc...

01-17-2014 03:03 PM #4 iAmAttila (Veteran Member)

Quote Originally Posted by cmdeal View Post
Every channel is different. You will at least need to specific what channel and pricing model you are talking about, otherwise the question is a bit meaningless.
Adult Dating & CPM

01-19-2014 09:51 PM #5 maynzie (Moderator)

I would go offer/lander/banners

01-20-2014 02:31 PM #6 Finch (Moderator)

Offer is always the most important.

I follow that up by finding the most suitable angle.

A better outline of the process here: http://stmforum.com/forum/showthread...icient-Testing

01-20-2014 06:32 PM #7 iAmAttila (Veteran Member)

Thanks Finch for referrencing a great post of yours. I get it lander matters after offer. The picture is clear. Stm rocks!

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