I've never done a campaign with paid traffic and only had experience with SEO traffic for now.
Recently I decided to check out Facebook Ads.
CPVLab is set up on my server and I've created my lander.
I was directly linking to my trackingurl now, but it shows up in the ads as
MY AD TITLE
mytrcknserver.info
[IMAGE]
Of course that mytrcknserver.info is pretty stupid-looking.
After checking their TOS, I discovered they are pretty strict concerning tracking:
https://www.facebook.com/help/443646595675283
How do you handle the tracking of your FaceBookcampaings?
How do you track?
Do you set up a different domain to beautify the ad?
Nobody that's using CPVLab in combination with Facebook? 
Buy a niche related domain and point it to your cpvlab install. That way the new "niche" domain will redirect to your tracker domain.
This is the approach I'm using now:
I'm using mynichedomain.com/campaignname?some=tracking¶meters=here and I do a php redirect to my CPVLabs link which redirects back to mynichedomain.com/campaignname/lander