International Seduction Product Case Study (15)
Disclaimer: There is a lot of opportunity with international info products. However, it's a pain in the ass...
The Details:
This is a semi follow along from a previous Case Study we did - you can read Part 1 here: (NSFW) $1.43 Million Seduction Campaign.
- International Seduction Product developed in English, French, German, Brazilian (Portuguese) and Spanish (Latin America)
- Generates $20-40k in passive income / month through affiliate & rebill sales
- A single promotional mailing to each geo segment results in between 5-15k
- Have a customer list of 25,000.
- Have received offers for mid 6 figure buyouts.
Background
After having success (as affiliates) promoting CPS products such as Pandora's Box & Tao of Badass, we decided as a side project of sorts to create a seduction offer for international markets.
Our goal was to create the products (and OWN ) what works in the US & run it in foreign markets. As affiliates, we had seen this natural evolution with other niches (dating, sweepstakes, anything) - especially in major markets such as Germany, France, Brazil & Latin America - so were confident the concept would convert over relatively seamlessly.
The English language market still offers a ton of opportunity, but we wanted to test the concept in foreign markets as we believed there would be much lower competition, consumers would be hungry, and furthermore had not been bludgeoned over the head with the typical clickbank style video marketing.
Utilizing a list we had built from a couple of IM products we built, we hooked up with a copywriter who agreed to a % stake in return for producing all the content.
Development & Results:
The copywriter built out a fully custom product and sales letter over the course of about 6 weeks. From there, utilizing odesk, we hired a translator and separate voice over artist to localize and build the slides for the video. We initially built out the German version, and used that as our testing base for creative (banners / sales video). Customer support reps were put in place for each language over the course of 6 months, and we built a large affiliate base mostly sheer exposure.
--> 
You can see some of the versions below:
- English: http://www.subliminalseductionsystem.com/index1.html
- Portuguese: http://www.subliminalseductionsystem.com/index1.html
- Spanish: http://sistemadeseduccionsubliminal.com/index1.html
As well our Affiliate Recruitment/Resource site: http://www.internationalseductionnetwork.com/
Clickbank has the option of 1 click upsells which we took advantage of with a couple of different offerings:
- Higher Priced Upsell
- Monthly Recurring Newsletter
Conclusion:
A lot of resources was spent on this concept. Testing marketing hooks, working with copywriters and web designers, testing traffic sources, building the network, waiting whilst Clickbank fixed payment issues, finding translators and voiceovers. The concept works, but it does take a lot of time to get get everything in place and functioning passively. It's not just a case of translating a product and taking it to another country. There was much, much more work involved to overcome the unseen obstacles in such a project. And not speaking the actual language we were promoting did become more of an issue as we started trying to scale.
That said, all in all, an interesting side project.
http://imgur.com/MDwB0g1
Any questions, please fire away....
Good stuff Christian!
Interesting - I was considering localising an infoproduct that I own, so this is a very useful thread!
What would you say are the biggest "unseen obstacles" you need to look out for if you're planning to go down this route?
Sup ratalliance,
Interesting you're pretty much competition for me in Brazil. I've seen your product going around
here in Brazil. But the market is big, bad that you can't be my affiliate or vice-versa because
all my money is currently focus in Brazil.
But who knows in the near future. Opening a Corporate account outside of Brazil for that...
Someone from your team actually approached me to promote my product.
Originally Posted by bbrock32
Originally Posted by caurmen
- Ripoffs: Had a handful of large affiliates who upon success with our product, simply ripped the product wholesale and started selling themselves. We shut down most, but takes time, resources, and general hassle. We also had tons of minor guys start selling it all over the place at dirt cheap prices - ebay, etc. Hard to police if you're not local.
I do have an interesting anecdote. One of our first major affiliate (& STM member) in Germany did some heavy numbers within days of jumping onboard through facebook groups. 150+ sales/day @ 67 Euro + upsells. He then proceeded to rip the product, take it to a local German type Clickbank and start selling it himself. He put out a call for affiliates via Blackhatworld which we happened to notice seeing as he used the same handle as his CB id. I posed as an affiliate, contacted him on skype, got him to spill his method & then seized the product on the local German processor.
The story ended well though. After appreciating each other's guile, & putting it to him that we could do more damage combined, we ended up working on a handful of projects together. (Hi A....; )
- Working in a Foreign Language: Just generally, harder to make changes, recruit local affiliates, understand local custom, offer support etc when you're dealing in a language you don't understand.
Originally Posted by marinhogomes
ratalliance,
I didn't copy you guys. I copied Pandora's Box and Tao of Badass as you said.
Right now I'm using a brazillian payment gateway and it's nearly impossible to send comission
internationally. But I plan to change that soon.
I saw that you guys stopped advertising on Adult Traffic and are now advertising with Media
Buying, working with Adorika right??
How's that working for you guys. I'm thinking of getting into media buying.
Yah, all good, didn't mean to imply that. I just mean did you get the idea after seeing our product, or after seeing something like Tao, PB etc?
If you want to open yourself up to affiliate traffic (and i could recommend some good ones if your offer converts well), you should get set up with something that has the inbuilt system such as CB. Utilizing affiliates is an exponential ball that once starts rolling is hard to stop. It doesn't have to be exclusive either, so you may as well take advantage of it.
One thing I can highly recommend is if you are able to put an avg value on a FREE lead, you will open up a lot more avenues by being able to take the offer directly to traffic sources and performance networks.
We have not done any tube traffic for awhile. Our preference was to test and then just hand off to affiliates on self serve with what we knew worked. When we initially launched in Brazil, we were able to get 300% + ROI on tube. I don't believe there are any media buys happening at the moment, but you can contact places like MGID to run as an affiliate. Off top of my head I believe we had most traction from facebook, tube, & email lists.
I had to laugh, that "idiot" "A..." who ripped ratalliance product was me, it's still of the funniest moments I had in my IM story.
Saw their seduction page on several german pages and knew they do convert or they wouldn't be able to serve it on such big pages.
However, signed up at clickbank. Pushed heavily around 15k$ threw 3 days on Facebook and thought "Man, I can do all that stuff even much more better cause of my native german language" ...
so I started to work on their product ... I was so excited that I even posted on "blackhatworld" to find some nooby affiliates who will promote that page.
"Ratalliance" added me on skype and buzzed me every day "when the product will be finished". I thought it was some nooby fool who just hoped to make some quick bucks and gave him all informations like "Why my version of the product is better" etc. pure arrogance!
When I finished the product (just with a better video and some little gimmicks) I buzzed "Ratalliance" (lol) and told them my amazing conversion rate and that they should run it asap.... They were like "Oh yeah cool, we start shortly" ....
5 days later my product was disabled on the plattform (similar to clickbank)... I called the guys from the plattform and they told me that some one buzzed them about copyright and after they told me the name I remembered that I had one guy in my skype list who had also the same name.... I couldn't believe....
After a short talk it came out that I'm dealing with the "mothafuckin'" awesome pimps named ratalliance 
However, luckily we dealed out the issues and started some nice partnership till today 
funny story, anyways I can highly recommond that guys for every partner ship, never had any issues with them and sharing informations like nobody else.
Yeah. Messing with digital products is bound to have problems like that.
Some guy just copied my whole product, didn't even change the cover and just changed the author name to his.
The guys was even a bigger idiot for putting it on the same brazillian CB clone. I know the owner of the marketplace
personally, called him up and he just told his employees to ban him.
Apparently he made $20k. He came after me saying he was sorry and he spent $15k on advertising on his credit card,
Now the guy wants to talk to me...
Rattaliance
I saw that you guys advertised on Mgid, good results from that?
I tried Facebook for mine, got great conversion, but had problems for it being dating... now I got a
business account with them so let's see what I can do now.
For dating products I think adult traffic works really well. I didn't think it would because I believed the
quality of traffic was horrible, "guys with hands on their junks", but they are lonely so they will buy
a product that will fix their loliness.
I'm currently expanding my traffic to multiple medias... and seeing how much I can do with it.
Rat Dropping :
the lazy way to figure out if an info product is worth replicating is ONLY testing the Sales Video & Order process....
basically a "Fake Order " process....
this process saves you TIME because your only testing the VIDEO & not building the entire product...
so here is how it works: a) User watches video.... b) User clicks the "Add to Cart" button ..& then c) user fills out the 'Fake Order Process'...
The fake order process works like this:
User fills out an order form (first name, last name, City, State , X, Y , and an option to select VISA, Mastercard, and every payment option possible in that GEO )
NOTE: We do not take the actual visa # but we add extra fields to determine if the user is ready to Buy.. if your not shy u can take #'s of the visa.....
After filling out the form the user clicks SUBMIT (to submit the fake order ) & we send them to a page that says "Sorry. The product is having technical difficulties & will be ready soon " or whatever COPY you want
You can even say something like "Unfortunately we ran out of Inventory.. .your on the waiting list ... ' blah blah...
You can do this legit so you get OPT INS of future buyers / interested leads........ ( btw. . you can sell these leads a similar product
in the first auto responder email #1 to recoup your traffic costs )
These leads love when you warm them up to a future product..... the leads from this method are super valuable (you can do an IM style launch on them & increase your conversion x20 )
Speaking of which : in the future RA will discuss how to ' Buy Traffic in Advance ' ( basically having a webinar or an EVENT that is pre recorded, delayed , limited # of people, limited product supply etc etc to massively increase your conversion on paid traffic...... its just 1 big looping funnel )
if you have a good idea & want to work together email us
RATS ALLIANCE (ratalliance@gmail.com)
What is the best email system to pump out these types of emails?
Just plug your offer on a french traffic, waiting now for results.
I'm curious
Two questions :
- There is no way for the visitor to go to the buy process without watching the whole 40min video, or taking the exit, enter is mail, reading the ebook to the end and go to the buy process ? correct ? He has to be very motivated and have plenty of time !
- On the exit page, you should add a javascript check on the form name/email, because my first reflex was to hit the download button and it move me to en english ugly page, french user will be lost there.
Well, the test will be very short :
- CTR on your 300x250 banners is low
- Traffic clic and send to your page which is in 404 (hostgator.com page not found) this morning
- Your affiliate website doesn't work and timeout.
I pass 
(i think we were switching servers this am)
this thread is money. Thanks for posting dude.
so i'm curious how you launched it and the process of testing in order to scale it.
how did you blow it up doing big $?
Home > Affiliate Marketing Forum >