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Why does this happen everytime? (23)

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I've been at this IM game for around 6 months, and this happens over and over again.


Step #1) I do my offer recon using wrw, confirm placements that worked for 100+ days for an offer, check out competition, look at banners/landers, the works.
Step #2) I pick two offers, on two CPA networks, and from each offer I take 2 landers (I talk to my rep to get idea on what is their best 2 landers for that offer right now), then I calculate my test budget for the landers. I like do offer x3 - so $20 bucks per lander, meaning $80 total test budget here.
Step #3) I Prepare my angles, source pics for the creatives and landers and give it to my designer to do it all up. 10 banners to start each banner x3 offer payout. So lets sa we're at $200 for banner test budget.
Step #4) I setup on above footer placement, lets say NTV A. Start running all the creatives.
Step #5) I monitor the stuff, start optimizing out landers and after a lander reaches my budget (3x offer payout) with not good conversions, ctr, cvr, etc I kill it.
Step #6) By this time my CVR is going up, things are looking great
Step #7) Banners start reaching the cut off threshold, so I start cutting them
Step #8) I am left with just 3 banners, my top performers (or so I think) and the bad ones paused.
Step #9) Traffic is flowing, instead of cvr going up and things getting kick ass... conversations STOP or fall down wayyy below the EPC they were before. Eventually banner blindness sets in, I waste $100 and 0 conversions.

And this happens over and over and over again.

Please help me understand why, what am I doing wrong.

Thanks

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Is it possible that banner blindness as already set in before #9?

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Banner blindness in 24 hours?

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How large is the audience, I doubt the numbers are statistically relevant....

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17 million imp

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is this adult ??

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yea this is adult


i find winning banners all the time, then they die in a few hours or the next day...

which i simply don't get because these porn tube sites get new visitors, with average spending 7 minute on site..

so how can banner blindness set in so fast?? its not the same people over and over again...

really curious why this happens, my friend's been encountering this for the past 2 months straight and it is what is keeping us from turning profitable

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have you tried spying? check out whether your banners get ripped ? As that might be the reason...people rip banners and run on same placement thus increasing the chances of getting it saturated.
Like you must have seen that "white fat chick jumping on a lil guy" animated banner, it was blowing past few days but now its everywhere and now no more good as it was just couple of days ago...

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So if the offer pays $5 youre spending 15$ on each banner? I never see banner blindness that quickly, i can keep creatives i've made running on the same sites for 1-2 months... Both big and small volume sites. Been using the same exact landing page for over a year and it converts like coca cola on a hot day still.

What you're saying sounds weird. Test it for a longer time? I think almost any adult banner with any version of a rules lander will get at least some conversions on 100$ spend. Unless you're running insanely expensive traffic.

Also maybe you're not frequency capping?

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^ The only thing I wasn't doing on this exo placement was proper freq capping. My rep at EXO told me I should run at 1 freq cap / 24 hours. (I was running 3)

But my friend has been at this game for 2 months and he runs the same damn issue over and over, and this is why we cannot break out...

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What are you bidding for this placement & what country is it?

Only sites where i find that i can sometimes spend 100$ and not get a single conversion is the huge sites like pornhub, redtube, xhamster if i bid too aggresively. Although it's very rare that i don't get any conversions at all.

Certain countries also seem to have sites that absolutely shit. Like running US or France can yield 100$ spend and $0 back on alot of sites from my experience.

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I just realized I worded it wrong, I got zero conversions yesterday when I got 500 banner clicks, day before I had conversions. Sorry.

Here's my actual data

From beginning of campaign till now:

Geo: Germany
Site: xHamster
Total spent $380.54
Revenue Generated $108.50
Total $ -272.54

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Ok. For germany xhamster video A/B you're gonna have a very hard time. I'd definately not run that for starters for several reasons.

Xhamster is a premium site that has a very wide demographic and HUGE volume. Other affiliates that run traffic on Xhamster will beat you in a) have their own whitelabel offer b) being on exclusive deals with payouts probably double to what you're getting. c) have way higher budgets than you have.

I run about 1000$ per day on german web dating and got decent payouts and stuff, but it's all normal network shit. I usually dont run Xhamster at all and dont break profits there unless i find a really good banner, and set the bidding at 0.1-0.15 CPM and take only the shit traffic.

I would recommend running a RONcampaign (and right off the bat exclude xhamster from it) and spend about 3-400$ pausing off sites that has CTR's too low and CPC's too high. Then once you find 10-50sites with decent spend, decent CTR & decent CPCs and proven to convert abit, you include them in another campaign and start testing with that.

Good luck

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Hello, I am the friend he referred to in this post, just joined STM a while ago myself, so let me share my story too.

This is a dating offer I run on exoclick, I tried multiple LPs and dozens of banners already, I find "winning" combinations all the time. Lets say I run a test worth $200 on a bigger spot, I find a banner+lp combo that is profitable, I start pushing just that, bang its dead and Im 40% or so down. I move on, another test, same thing happens, as soon as I find something that seems to be working, in some cases its like 150% ROI on a couple of leads, I start pushing that combo, bang it dies. This happens with multiple spots on multiple sites, more often on large sites than on small sites. I tried RON too, I found about 100 sites that gave me some leads, so now Im waiting for a campaign to be approved where I target just those.

I really dont know how to get around this. I follow all the basic rules, like I start with a set of banners, lps, offer urls ... run a test, cut nonperformers, keep the best ones etc ... but as soon as I get it narrowed down to something that was working based on the data, it dies within a day, sometimes within a few hours.

Im really getting to a point where Id be willing to pay royally to someone who would simply guide me by the hand and help me make one succesfull campaign that would sustain itself for a few days straight ...

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How long do you run the tests for on the targets that are bringing leads? Its been said a lot in the past, that successful campaigns need ran for a week to collect significant data. Then you can day part or even only run those camps on the profitable days.

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Im runing ads in only about 7 fixed spots for the last few weeks, I told mysel to stick to a few sources until I make it work in at least one of them, before I try to scale up. Plus, I try to play with RON traffic a bit, so find smaller sites that might be able to bring in a few leads. All I change is banners and LPs, trying to find something that would work. The problem is, my profiting combinations stop to work really fast, so Im not en able to run a banner for a week as it start loosing money pretty fast. Im obviously doing something wrong, I admit it of course, just cant figure out what it is

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Is there a specific day you tend to start campaigns, or you tend to see campaigns die out? Some days are just worse than others for specific placements.

Also, how many campaigns total have you seen this happen over?

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Ran 16 campaigns on exo with two winning banners each all day today. All at different bids and freq caps. Some weird stuff is going on with exoclick.. despite being top bidder on some high traffic places i got low volume. Banner ctr was 0.14 to 0.22 range. All in all got only 1000 clicks and out of this 3 leads.. which is odd.. yesterday being top placement got ratio of 1 to 50 so 1000 clicks would mean 20 leads.. i thought cpa network is shaving so i split tested 2 more for 100/100 leads.. nothing.. is exo messed up or what am i doing wrong

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No, I start campaigns on random days, so far Im not able to spot more profitable days over less profitable ones, thou weekends seem to be working better for me. This happens with multiple campaigns, started another one today, I got 4 leads within 3 hours or so, it looked pretty even, then 5 hours later Im still with 4 leads, just more clicks. Of course this is too soon to judge anything, Im letting it run until tomorow morning and we will see. But this is what I usualy see, really good performance withing the first few hours, then it dies and doesnt come back to life even when I let it run for another day or two or more.

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try another offer? maybe it's the offer... no ideas other than that.

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ok so i tried another offer, and right out of the ballpark the cr is 3%
that other shit offer i wasted almost 1k on was 0.8-1%

lesson learned though - compare offers and run a fixed test, then see which one converted best and then work on that

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What is your EPC in germany? It should >0.40$ in my opinion (of course depending on how cheap your clicks are, SOI or DOI etc)

Is all the traffic you're running still just from Xhamster?

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Yea I ran just that one spot, and my epc was half of that, but offer has shitty conversion ratio. It's just a shitty ass offer plain and simple, I really need to get a clue and move on when this happens not try and win a battle I just can't.

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