I'm about to start my adult campaign and I have a question regarding testing creatives, landers, and offers.
Some of the info I've been reading says to spend at least 2-3x the payout on creatives and another 2-3x the payout on each lander.
I can understand 2-3x the payout on creatives because I can check the traffic source (ie. TrafficJunky) stats to see how much I'm spending on each creative/ad
What I don't get is how to calculate the 2-3x payout on landers or is it just until the lander gets at least 100 clicks?
Are you split testing? This tutorial might help http://stmforum.com/forum/showthread...l+significance