What to Do When Those Motherfuc..ers Placements Bring Only 11% ROI.. (5)
What to Do When Those Motherfuc..ers Placements Bring Only 11% ROI..
I was reading one thread recently where one guy have been using banners with pretty the same ad text and have gone into the conclusion that image is more important in terms of CVR than the angle.
So, here are almost all of the popular headlines that you'll find browsing adult ads:
This website gets you laid…
Banned from the internet
Site contains photos of someone you know
Fuck 2 Bitches a Day
Tired of Masturbating?
Your wife will never find out
Married or Single - they don't care
Ugly Women Need Cock (too)
Local Sluts Want to Fuck
Single Moms Need Cock
Bored moms want sex
Older Woman Looking to get laid
Let's look at the last three ones. Are they really different? Are older women are not moms? Try to argue with this.
Eventually, if you look at this list - there are no more than 6-7 totally unique angles there and half of them are broad ones.
“Most people think they’ve tested 20 ads but they really just tested 2 ads 10 different times.” - Glenn Livingston.
So, in many cases the only thing that differentiates adult banners these days is watermark in the bottom left corner.
Let me clarify...
"Angle" term has been "invented" by affiliate marketers and equals direct marketing's USP.
Main purpose of angle is:
1. Make the user feel unique about himself (that service is right for him)
2. Make the user feel unique about your service (that your service is exclusive, different; offers things that others don't or don't care about)
You can make the user feel unique about himself by making your ads/service looks "personal" to him (qualifying the user through your ad and LP).
Examples are: site for white bbw's, site for black bbw's, site for white bbw's looking for threesome etc.
So, in this case it's some sort of segmentation that we use to mark out different types of customers.
It's always better when marketing message is tailored to a particular type of group/person; when your business is recognized and made "for somebody" not everybody.
Important: people feel unique about themselves as a part of your service, or as a type of person to which business is directly adressed.
There are even whole businesses based on it: rent help for people living in NY going to LA; real estate business particulary for investors etc.
In case of exclusivity we can say that "our women are real and even pay us to be on our site". This way you prepare a user for paid subscription and also bring the idea that women are so horny (and ugly
) that they are willing to pay to have sex with male members.
There are many other ways to add exclusivity or differentiate your service someway.
Ideally will be, if you could integrate these two things in your ad at once, for example:
"Black Horny BBWs looking for threesome in Atlanta
Those women have paid us to have sex with our male members.
Sign up your dick now!"
Or example of angle (headline) for flog: "This guy has fucked more women than Pierre Woodman did"
Finally, weak thing in advertising/marketing industry is that everyone is looking what others are doing and completely replicate it. So, the whole industry becomes narrowing and live in it's little anclive. It saturates the market rapidly and even removes the idea from "Average Joe Affiliate"'s head of trying to do things differently.
Also, many of us are thinking too much about placements and too little about MESSAGE. The reality is that the money are on placements as long as there are no competition there. When it comes - the only thing that can save you (despite of bumps or relationships) is your marketing message (your angle). And you should hope it will be strong enough when it comes.
We are seeing such tendency in adult now where "Rules-Quize" LPs and "we are no more than 5 unique angles" ads saturate the market completely. Thus many affiliates simply leave those placements and start looking for another ones - sweet new graales of unsaturated traffic sources or small direct buys. But it's not the antidote..
Start looking into your head: look for new ideas, angles, new ways of thinking; master your copywriting and market understanding skills and when the next competitors come - you will be definitely know what you are doing.
Great post!
Originally Posted by janluc
Gotta say though, coming up with angle after angle is fricken tough to do! I'm jealous of anyone who has a talent for this.
Just a note, the guy over at ShoeMoney ran 100s of thousands of FB ads and said the ratios break down something likes this regarding impact on CTRs: images 70%, ad copy 20%, headline 10%. Kind of goes against copywriting rules where headline is the biggest driver, but reinforces the focus on why images are so important.
Yes, images are also very important, I have not said the opposite. They are a part of the message in its big meaning and support your main angle (ex. of black men's images on black dating angle, chubby persons on bbw angle etc.), but not the only thing you should focus on. It can be huge CTR driver and not always CR driver.
I am running POF ads and testing the same images with different types of copy. When I have strong message with good angle - it completely outperforms the same images with weak one. We are talking not about ad copy only, but also about strong LP copy.
Headline is what you have to think about at least 50% of the time: headline of your ad, headline of your LP. Period.
Cause it's USP, your angle, the main "hook" that select someone from the audience and make him interested of what you are trying to say.
Victor Shwab has shown a study in his book that says:
The average person reads only four advertisements in the average magazine. To read a metropolitan newspaper completely through requires at least fourteen hours — over 66% men spent 15 minutes or less in reading daily newspapers.
So, without strong USP in your headline and ad text (in other words - strong angle) it will be very hard to capture someone's attention (text ad's example). For sure, great picture will make (and made in terms of image ads) this task much more simple, but it anyways should work as support to the message, not the main message.
Also people become more lazier these days: they like to entertain themselves; they watch more, they read less. That's why Video LPs have replaced Text LPs in a lightning speed. Many of us becomes "watchers" instead of "readers", we want quick and easy solutions. So we even start looking at things at that perspective: make importance on outer ("image") side of the things and underestimate inner side.
I have seen a lot of threads where people are talking about gathering images but not talking about gathering old-school or nowadays working headlines into their SWIPE files. Because it's a lot harder and tiresomely to work with plain text and more pleasurable to browse and gather curvy chicks on porn galleries. It's the reality we are living in.
Yes, people will click on your ad only due to "seeing pleasant or shocking picture". But such interest in most cases will be irrelevant, so don't be surprised when they'll go away from your LP and offer page right after you pull a bunch of text in front of their faces.
All you have to be worried about in any type of marketing can be pulled into short formula:
Strong message (appealing angle + supported images) + proper scent (good transition) + right auditory (right placement)
Shoemoney's numbers sound legit but don't forget that 30% is responsible for conversions. In Shoemoney's Soup to Nuts guide he has a big boob chick with japanese text… sure it will get CTR but probably won't convert.
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